Dable hosts Indonesia Native Ads Conference 2018

General Press Releases Thursday September 13, 2018 08:30
JAKARTA, Indonesia--13 Sep--PRNewswire/InfoQuest
The content discovery platform   Dable hosted an event for discussions on the current status and future of online advertising and marketing.

On September 12, Dable, a member company of the K-ICT Born2Global Centre , announced that it hosted Indonesia Native Ads Conference (INAC) 2018 in Kuningan, Jakarta as a platform for discussions on everything from successful marketing examples to the latest trends. The event was a great success, with approximately 150 representatives from the media and marketing sectors in attendance.

Dable provides the "Dable Content Recommendation" and "Dable Native Ad" services, which recommend individually tailored content and advertisements to users based on real-time big data processing and personalization and recommendation technologies. In 2017, Dable hosted the Korea Native Ads Conference in Korea.

Held under the theme "Performance-Driven Content Marketing," INAC featured a wide range of speakers, including Wikan Pribadi (digital fundraising officer, UNICEF), Wahyu Dhyatmika (editor in chief, Tempo), Nendra Primonik Sekar Rengganis (director, Hipwee), and Herni Wijaya (Vice President, Leverate Media Asia), all of whom have extensive knowledge of and field experience with the latest marketing trends. Starting with a presentation entitled "Native Ad vs. Display Ad" which examined the status and future of native ads, discussions were held on successful cases of sales growth and brand marketing through native ads and the latest marketing trends, including personalized marketing.

Herni Wijaya said: "As display ad is evolving, people encounter more and more annoying, intrusive display ad on web. Online advertising was meant to be compelling, useful, and engaging. Content-driven ad format such as Native Ad has a great combination of performance and user experience. With well-implemented Native Ad, we have seen numerous successful campaigns for prospecting, promoting content, and even conversion."

Sewon Yoon who is responsible for Dable's overseas businesses said: "Dable's native ad platform equipped with personalization and recommendation technology is in its infancy in Indonesia. We hope that INAC will contribute to the efforts being made to disseminate useful information on native ads and establish ad-related strategies."

Dable recently entered the Indonesian market. It has signed service contracts with Indonesia's top media companies (Tempo, Kontan, JPNN, etc.) and is working to secure inventory. The company is also in the process of recruiting advertisers from among local Indonesian and international corporations.

For more detailed information on Dable, please visit http://dable.io/id/
Media contact:
Sabrina Rahma Azalia
Partnership Manager of Dable
Jina Lee
PR Manager of Born2Global
Photo - https://photos.prnasia.com/prnh/20180912/2233856-1
Caption - Dable hosted Indonesia Native Ads Conference (INAC) 2018 in Kuningan, Jakarta as a platform for discussions on everything from successful marketing examples to the latest trends.

Latest Press Release

Global Thai Restaurant Group Mango Tree Pilots Brand Refresh In Manila Ahead of Worldwide Roll Out

Refresh includes significant design changes to its flagship restaurant in the Philippines capital and new menu concept appealing to 'Purists' and 'Adventurers' as the company eyes accelerated growth across the region. Leading Asian restaurant operator,...

GAC Motor and Michelin to Launch First Cantonese Cuisine Guide

GAC Motor, the leading Chinese automaker, has exclusively partnered with Michelin to co-launch "The MICHELIN Guide Fine Cantonese Food" (the "Guide"). The world's most authoritative dining guide's first regional edition was made available from November...

NTT Com Organizes Diving Activity For Marine Resources Conservation

NTT Communications (Thailand) Co., Ltd, together with Sattahip Muslim Diving Camp for Nature and Environment Conservation recently has organized CSR activity for marine resources conservation. Mr. Manabu Kahara, President, NTT Communications (Thailand)...

Cigna Thailand Holds Its Biggest-Ever CSR Event Cigna Run for Hearts

Cigna Insurance, a subsidiary of Cigna Corporation (NYSE:CI), kicked off its biggest-ever CSR event at the weekend with the "Cigna Run for Hearts" event, to raise money for people with heart disease and to improve awareness of how to prevent the...

เมืองผานโจว มณฑลกุ้ยโจว เปิดประชุม Tuole Forum 2018 มุ่งส่งเสริมความร่วมมือจีน-อาเซียน

เมื่อวันที่ 9 พฤศจิกายน ที่ผ่านมา ได้มีการจัดการประชุม China-ASEAN International Production Capacity Cooperation & China Overseas Investment Fair Tuole Forum 2018 (Tuole Forum 2018) ในหมู่บ้านถั่วเล่อ เมืองผานโจว มณฑลกุ้ยโจว ประเทศจีน...

Related Topics