KOTRA showcases Korean leading quality products at Korea Expo 2018 in Bangkok: Oct 3rd -5th at BITEC

General Press Releases Friday September 14, 2018 10:17
Bangkok--14 Sep--out door pr

Korea Trade and Promotion Agency (KOTRA)announces its readiness to showcase the largest Korean products exhibition to Thailand at the 'Korea Expo 2018'. Hosted by the Ministry of Trade, Industry and Energy of Korean Government (MOTIE),the exhibition will feature a wide range of South Korean's top premium brandscovering all categories; industrial products, auto parts, electrical appliances, medical equipment, cosmetics, foods, baby products,lifestyle, fashion and beauties,along with innovative and hi-tech products to complement the Thai Government's Thailand 4.0 vision to create a higher performing economy. The event's business matching is forecasted to make a profit of 140 million dollars.

Mr. Jun,Choon Woo,DirectorGeneral of KOTRA Bangkok, talks about the event'sbackground and how Korea Expo 2018 fits with the Thai market. "Korea Expo 2018 runs from October 3rd-5th, 2018, at Hall 100, Bangkok International Trade and Exhibition Center (BITEC), Bang Na in Bangkok. The showcase is hosted by South Korean Ministry of Trade, Industry and Energy, bringing a variety of great and quality Korean products and contents to Thai consumers. The event also receives the support from bothgovernment and private sectors in South Korea and Thailand which are Overseas Korean Traders Association (OKTA), the Board of Investment (BOI), the Department of International Trade Promotion (DITP) and the Federation of Thai Industries (FTI). Korea Expo is the national business show organized by Korean government. It has been held in many countries worldwide every year and the host countries are selected by Korean government considering economic importance of each country."

"Significantly, this year marksthe 60th anniversary of diplomatic relationship between Thailand and South Korea. Therefore, in order to celebrate and promote the long relationship between two countries, the Korea Expo 2018 is aimed to create the great impact in Thailand by hosting 5,000-square-meter exhibition, inviting more than 100 Korean well-known companies to present a variety of high quality products including the hi-tech and innovative products to be in line with Thailand 4.0 scheme", said Mr. JUN,

He continues "this event is hosted by the Ministry of Trade, Industry and Energy of Korea (MOTIE) and organized by Korea Trade and Promotion Agency (KOTRA). There will also be five big companies; LG Electronics, CJ O Shopping, True GS Home Shopping, High Shopping and Lock & Lock Thailand,who have invested and expanded their companies in Thailand, joining this coming exhibition, In addition, KOTRA will invite the buyers, importers and suppliers from more than 1,000 companies in Thailand and other countries in ASEAN as well as in India and China to attend the event. Besides, this event will provide opportunity of 1:1 business matching for buyers and exhibitors, which is projected to create the revenue of more than 200 million dollars. We also expect to welcome 15,000 visitors for the three-day event in Bangkok."

Mr. KriengkraiThiennukul, Vice Chairman,The Federation of Thai Industries (F.T.I.), reveals commercial information between South Korea and Thailand "South Korea is the 10th-ranked trading partner of Thailand. Bilateral trade value has been respectively increasing since 2015. In 2017 trade growth rose to 432,000 million baht and 3,260.2 million Bahtwas also requested by South Korea for an investment boost in Thailand. Thailand has imported various types of Korean products, such as steel, chemical products and electronic components as well as machines, foods and cosmetics. For the mostly demanded Thai products in South Korea are electronic components, rubbers, wooden products and jewelry.FTI helps promote Korea Expo 2018 via our website http://www.ftimatching.com/and will attend the event with our FTI booth to inform visitors about Thailand in-depth information such as trade, investment, import and export, as well as to introduce FTI mission and services which intends to strengthen relationship between private and government sectors."

Mr.NiponWongsaengarunsri,Marketing Director ofLG Electronics(Thailand) Co.,Ltd.,talks about the company's marketing strategies and product highlights at Korea Expo 2018 "Thailand is LG's strategic country in Asia, for both domestic and export markets. The domestic market continues to grow especially mid-range and high-end segments which aligns with the company's strategy focusing on premium products. As a global innovation leader in electronics market,LG Electronics will showcase consumer electronics innovations highlighting AI and IoT, such as LG smart TV, IoT smart home appliances, which aim to enhance the quality of life of consumers, as our slogan – 'Innovation for a Better Life'."

Mr.CHANG,KyuHoon, Chief Operating Officer(COO) of True GS Co., Ltd. reveals the company's business in Thailand "TRUE GS is the business collaboration between True Visions in Thailand and GS Home Shopping in South Korea aiming to sell the qualitative products in Thai market. Home Shopping considers Thailand as the opportunities, providing the growing chance of the market to the wider segment of customers, especially to East Asia, one of the fastest growing markets in the world. Many global companies are interested in East Asia. We suggest whoever plans to do business in East Asia should consider Thailand as the first option because Thailand is a good test bed with its variety of many international brands. At this time, True GS also provides appliances and health products from famous brands, such as Zwilling, Corelle, Vision, Philips, Arrow, Donutt, and Amado. These brands are also our business partners. As an online player, we have limitations to let customer experience our products before purchasing. Also, we don't have many chances to meet our customers in person. Hopefully, this expo will be a good chance for both our customers and our company to understand each other better. Moreover, this can be the best opportunity for us to check the response of our new product."

Mr.BONG,Se Wook Chief Operating Officer (COO)of GMM CJ O Shopping Co., Ltd. talks the trend of home shopping in Thailand"GMM CJ O Shopping is a joint venture between GMM Grammy Public Company Limited in Thailand and CJ O Shoppingwhich is one of CJ groups or CJ Corporation from South Korea. Well known Home shopping companies from South Korea, Japan and Taiwan have entered to set up the business in Thailand over past five years because they believe in potential of Thailand market. Since their entrance, they have formed a new trend of Home shopping and the size of the market is growing every year. These days, home shopping is one of the growing online markets despite the difficult environment. In particular, Oshopping has grown by about 20% every year. Our company is firmly sure that the sales will continually keep rising up."

"Oshopping is selling goods of various categories including soft line products such as fashion, underwear, and cosmetics that are being popular in Thai market. This exhibition "Korea Expo 2018" is such an opportunity to introduce our company to all the Thai buyers and Korean suppliers who could become our customers in the future"said Mr. BONG.

Korea Expo 2018 will be held at Hall 100 at Bangkok International Trade and Exhibition Center (BITEC), in Bang Na in Bangkok from October 3rd-5th, 2018. For more information, please contact KOTAR Bangkok, Tel. 02-035-1555 Ext. 60, 74 or follow the page on Facebook: Korea Expo Bangkok, Instagram: koreaexpobangkok and Line@: @koreaexpo2018


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