UNDER ARMOUR LAUNCHES UA BE SEEN, THE FIRST OFFICIAL UA EXCLUSIVE DROP

General Press Releases Thursday September 27, 2018 15:48
Bangkok--27 Sep--Spark Communications
The limited edition collection captures off-duty athlete style

Under Armour, the high performance sportswear label, will launch the first half of its much-anticipated new BE SEEN exclusive collection in Thailand on Thursday 27th September 2018 at Central World brand house. The second half of the range is due to follow in November and will be available at Central World and Icon Siam brand house.

The UA BE SEEN exclusive collection is the first official UA exclusive drop, fusing Under Armour's stand-out style with an effortless off-the-court look. This limited edition collection cements Under Armour's position as a cult sports brand whilst forging a new path within lifestyle to facilitate the needs of its athletes at game time and beyond.

The BE SEEN exclusive collection has a slick color palette of black, white and grey, punctuated by bold orange accents and urban khaki and maroon tones. Its casual, off-duty-athlete style is inspired by the gear Under Armour athletes wear on their way to and from the game. Its loose-fit, relaxed styles offer athletes the comfort and freedom of movement they need to keep their muscles warm and their bodies poised for performance. Lightweight, warm and comfortable, these are clothes made to be easily slipped on and off when training is over and it's time to chill.

Whether you're in the heat of a game or relaxing on rest day, that athletic mindset remains, and the BE SEEN exclusive collection's sporting style and T-shirts emblazed with 'Will' are a reminder of Under Armour's ethos of athletic determination.

"At Under Armour, we're always pursuing ways to make athletes better through passion, design and the relentless pursuit of innovation. With the limited edition UA BE SEEN exclusive collection, we have taken that in a new direction, with a look that complement athletes' pre and post-game needs; comfortable whilst maintaining that athletic air that elevates them to the headspace they need to be in to win," says Michael Binger, CEO of Triple Pte Ltd., sole distributer of Under Armour in Southeast Asia.

The BE SEEN exclusive collection is available from Thursday 27th September at Central World brand house and the second drop in November at Central World and ICONSIAM brand house.
About Under Armour, Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company's Connected Fitness(TM) platform powers the world's largest digitally connected health and fitness community. For further information, please visit www.uabiz.com.

About Triple Pte. Ltd.

Established in September 2013, Triple Pte. Ltd. is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the first two Southeast Asian Under Armour brand houses in Singapore and the Philippines in May 2014, followed by 13 new brand houses in Singapore, Malaysia, the Philippines and Thailand in 2014 and 2015. An omni-channel e-commerce channel is currently served out of Singapore across the ASEAN region. Triple is based in Singapore.

Be Humble and Stay Hungry.
About Sports Revolution Co., Ltd

Sports Revolution was established in 2000 and is now one of the largest distribution networks in Thailand for the sporting industry. Sports Revolution was the first company to operate a Sports mono-brand concept store in Thailand and has ample local knowledge in the sports retail industry.


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