Australian Open Partners with Luzhou Laojiao

General Press Releases Thursday October 11, 2018 15:18
SHANGHAI, China--11 Oct--Xinhua-AsiaNet/InfoQuest
The Australian Open has landed a significant partnership deal with leading Chinese Baijiu brand Luzhou Laojiao in the largest Chinese sponsorship deal in the history of the tournament.
The partnership will be brought to life during the Australian Open by celebrating the shared values of tradition, history, celebration, culture and innovation as part of a special 'Winning Moments' series.
Luzhou Laojiao will benefit from global exposure and brand engagement through the Australian Open partnership including international broadcast visibility and a world class hospitality offering.
"We are delighted to welcome Luzhou Laojiao to the Australian Open partner family, a significant event in the history of our organisation," Tennis Australia's Chief Revenue Officer Richard Heaselgrave said.
"We've made no secret that China and the region are a major priority for the Australian Open, and that we take our role as the Grand Slam of Asia-Pacific seriously."

"The Australian Open is the biggest sports and entertainment event in the world in January, and the world's best players and stunning tennis action attract the eyes of the world both in Melbourne and through our global broadcast."

"This partnership is undoubtedly another historic milestone in the internationalisation journey of Luzhou Laojiao. In the future, we will work closely together with the Australian Open in promoting the sport of tennis, establishing sports charity programs, and building a stronger consumer base to activate this comprehensive, multi-dimensional and long-term collaborative partnership, as well as to enhance our communications with our global consumers, and further expand the brand influence of Luzhou Laojiao in the world," Luzhou Laojiao's Board Chairman Mr Liu Miao said.

As the first Chinese Baijiu brand to partner with a Grand Slam event, Luzhou Laojiao will further enhance the diversity of food and drink experience at the AO, as well as introduce the unique Chinese Baijiu culture and etiquette to fans around the world.

With the transformation into one of the world's leading sports and entertainment events in recent years, the Australian Open has witnessed a soaring number of new fans from the region watching and visiting the event than ever before. This enables the Australian Open to be an exciting platform for partners to connect with these fans in a number of engaging ways.

Tennis Australia established offices in Shanghai and Hong Kong in recent years, whereby a team of local specialists develop and operate multiple Australian Open-related events throughout the year, tailor content designed for fans in their local markets, and promote the Australian Open to tourists wanting to experience the event in person.

This along with the support of strong business, media, travel and government partnerships, enables the Australian Open to continue to cement itself as the Grand Slam of the Asia-Pacific.
Source: Luzhou Laojiao
Image Attachments Links:
http://asianetnews.net/view-attachment?attach-id=321659
AsiaNet 75686

Latest Press Release

Arab Countries Agree on New Framework for Halal Certificates Mutual Recognition

A unified Pan-Arab framework for the mutual recognition of Halal products and services certificates was announced in the United Arab Emirates on Monday. A step aiming to enhance the competitiveness of halal food in international markets. (Photo:...

Photo Release: Capital Contribution for Priest Hospital

Doctor Phithak Tungchanachaianan, Deputy Director of Health System Development Mission Group of Priest Hospital, recently received capital contribution to support costs of food, medical supplies and medical factors from The Emerald Hotel led by Ms. Daran...

Man Ho at JW Marriot Hotel Bangkok invites guests to indulge in live crab delights!

Man Ho Chinese restaurant at JW Marriott Hotel Bangkok is offering delicious and savoury live crab. Known for being one of the best critically acclaimed Chinese restaurants in Bangkok, Man Ho offers you the chance to immerse yourself in a memorable...

Celebrate 4th Anniversary of amBar Pool Party At Four Points by Sheraton Bangkok, Sukhumvit 15

For celebrate a 4th Anniversary of amBar Pool Party at Four Points by Sheraton Bangkok, Sukhumvit 15 on Saturday 2nd March 2019 from 2 PM – 8 PM. In the evening on Saturday, let's enjoy and drink with DJ from ANEESH MADINA (IND), KIERON M (UK), RAI...

Photo Release: Saffron Living Inks Land and Building Lease Deal at WHA Eastern Seaboard Industrial Estate 1

Saffron Living, one of the most trusted Chinese manufacturers of foam and spring mattresses and global-scale supplier to leading brands, recently signed a lease contract with WHA Industrial Development for Ready Built Factories and Warehouses (27,000 sq...

Related Topics