About Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS)
Bangkok has been selected by Bloomberg Philanthropies, headquartered in New York City, USA, to be 1 of 10 cities to join Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS) for 5 years (2015-2019). Aiming to efficiently reduce road traffic injuries and deaths in Bangkok, the Initiative involves the interventions through campaigns to raise road safety awareness, such as campaigns on drunk driving, reducing speed, seatbelt, and helmet wearing as well as through the design of improving safer roads.