Fitbit Announces Global Availability of Highly Anticipated Charge 3

General Press Releases Tuesday November 13, 2018 14:47
Bangkok--13 Nov--ABM

Fitbit (NYSE: FIT), the leading global wearables brand, today announced the availability of Fitbit Charge 3(TM) at major retailers worldwide for 6,490 baht. Charge 3, the latest evolution of the best-selling Charge family of devices,[i] delivers a premium swimproof design with a large touchscreen display, our most advanced health and fitness features on a tracker, and is our smartest tracker yet – all powered by up to 7 days of battery life.[ii]

The new device is crafted from exceptional, lightweight materials, including an aerospace grade aluminium case and Corning(R) Gorilla(R) Glass 3 display for a slimmer, modern silhouette, increased durability and more comfortable fit. It features a crisp, touchscreen display that is larger and brighter than its predecessor, offering a more intuitive experience with easy access to your most important information.

Charge 3 continues to build upon the success of the best-selling Charge franchise, with initial pre-order sales indicating strong adoption among both new and existing consumers. In fact, 54 percent of Fitbit.com pre-orders are from loyal and engaged customers who have owned two or more devices before ordering Charge 3. This initial consumer demand is supported by IDC estimates, which predict shipments of fitness trackers will continue to drive a significant portion of the overall wearables category for the next several years.[iii]

"We've seen amazing consumer reception and strong pre-orders for Charge 3, which are even better than Versa in its first six weeks, underscoring why the Charge family has been our most popular product line for the past few years," said James Park, co-founder and CEO of Fitbit. "With Charge 3, we're offering consumers a purpose-built sleek, premium device for those who prefer trackers and want advanced health and fitness features along with the smart features they need to stay connected. Charge 3 is our most innovative tracker yet, featuring our most advanced sensor technology, bringing the relative SpO2 sensor to the tracker form factor for the first time"

About Charge 3:

Advanced health & fitness experience: Take action with Fitbit's most advanced health and fitness sensors and algorithms (PurePulse (R) heart rate tracking and relative SpO2); plus 15+ goal-based exercise modes, swim tracking,[iv] an on-device health dashboard, female health tracking, automatic Sleep Stages & Sleep Insights, and more.

Premium design, intelligently crafted: Featuring a swimproof, premium and lightweight design for the ideal fit, comfort and durability, Charge 3 is also the first wearable with an inductive button, plus it features a more intuitive, interactive on-device experience for enhanced usability.

Fitbit's smartest tracker yet: Stay connected, not distracted, with essential smart features, including expanded smartphone notifications, quick replies on Android (coming soon), convenient everyday apps and easy and secure on-wrist payments – all with up to 7 days battery life.[v]

More information about Charge 3 can be found at https://www.fitbit.com/charge3
Pricing and availability

Fitbit Charge 3 will be available for 6,490 baht at global retail partner stores, including B2S, .Life, King Power, Powerbuy, VMart and Lazada. The device will also available in black with a graphite aluminum case or blue gray with a rose gold aluminum case; accessories range from 990-1,890 baht. Coming soon, Fitbit Charge 3 Special Edition will be available for 6,990 baht.


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