Targus unveils its highly anticipated 2019 collection to meet the needs of on-the-go professionals

General Press Releases Thursday December 6, 2018 15:59
Bangkok--6 Dec--ABM
Ready to reinforce its position as a leading mobile accessories provider for the Thai business and lifestyle segments

Targus, a leader in mobile computing accessories, is celebrating three and half decades of offering pioneering solutions and innovations to an ever-changing workforce to perform their best anytime, anywhere, with plans to grow its business presence in Thailand with its 2019 collection.

Since its foundation in 1983 with its heritage rooted in the mobility of on-the-go-professionals, Targus has established itself as a front-runner in the industry and continues to deliver cutting-edge, quality-made, productivity-boosting solutions via its carrying cases, tech accessories and peripherals.

"As a pioneer in the mobile accessories category, we have been successful in contributing to enhance the everyday life of our consumers, offering innovative and advanced solutions for corporate business, travel, and lifestyle purposes. Today, we are proud to announce the significant milestone – our 35th anniversary and our 2019 collection, especially the docking solutions to cater to trends with mobile offices and the hot desk concept," said Edith Ka, APAC Marketing Director of Targus.

Targus' branded business began in Thailand in 2002, transitioning from its OEM presence. From then until now, the company's computer and laptop bags and backpacks have been their core business in the country. Currently, Targus' business is comprised of 60% for its bags, with the remaining 40% focused on technology solutions.

Targus is represented by two key distributors in the Thai market, SIS Distribution and Ingram Micro, while the key reseller is IT CITY superstore, which has more than 70 stores nationwide.

Some of the collections gaining a lot of attention include "Groove X generation 2 – Max and Compact," "CityLite Pro," "Newport generation 2 – convertible," and "Work and Play." The "New iPad case" which is another popular item that was recently introduced. Also now available is the "Targus USB-C(TM) Universal Quad Video HD Docking Station (DOCK520USZ)" which has won a CES(R) 2019 Innovation Awards Honoree and "Targus DOCK190", a native USB Type-C 3.1 Gen 1 (USB Super Speed) Universal Docking Station (UDS) were also launched.

The priority customers for Targus in Thailand are all end-users, including travellers, businessmen and women, and lifestyle lovers. The 2019 collection offers the best in style and protection, which will be valued by Thai consumers who enjoy staying up-to-date on the latest developments and trends in mobile technology.

As part of Targus' Asia-Pacific strategy, the company aims to penetrate the corporate/enterprise business with their docking solutions in the coming years while still keeping its leading role in producing a total solution in the daily life of consumers. Premium functional bags as well as quality technology solutions will be the core offerings. Targus remains strongly focused on research and development, as this is the key to advanced technology, and will work with its close business partners to further promote its distribution in Thailand.

With an increasingly mobile workforce, Targus is well-positioned to tap into the growing trend of shared offices, hot desks, and freelance workers as Thailand undergoes a digital revolution. The company will also periodically run quality corporate seminars as part of its B2B strategy.

As a pioneer and consistent leader in the mobile accessories category, Targus is ready to solidify its position as a front-runner in the industry and continue to deliver cutting-edge, quality-made, productivity-boosting solutions for the increasing number of on-the-go professionals in Thailand through its carrying cases, tech accessories and peripherals. A key differentiator that distinguishes Targus from its competitors is their patented premium functional products which include advanced technology, which other brands cannot easily replicate.

"We hope our 2019 collection will further enhance the mobility of today's on-the-go-professionals. Committed to support our consumers to perform at their best, we will continue to strive in our innovation to liberate our consumers in using their mobile devices in any and all environments," added Edith Ka.

About Targus

Since creating its first laptop case more than 30 years ago, Targus has been a leader in the mobile computing accessories category for businesses and end users alike. Today, Targus continues to advance the category with innovative, productivity-boosting solutions that enable an ever-changing workforce to perform at their best — anytime, anywhere. Targus' wide range of products — bags, cases, docking stations, and computer peripherals — designed with its industry-leading, patent-protected technologies deliver the protection and connectivity essential for today's connected world. A trusted partner of SMBs and Fortune 1000 businesses worldwide, Targus is headquartered in Anaheim, California, with over 45 offices around the globe and distribution in more than 100 countries. To learn more, visit targus.com.

Like us on Facebook at Facebook.com/targus and follow us on LinkedIn at LinkedIn.com/Targus.
Why named Targus?
The founder of Targus is the die-hard fan of Porsche and his favorite model is Targa – hence the name TARGUS!

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