Rockwell Automation 2018 Automation Fair event unveils new brand platform and the promise of 'Expanding Human Possibility,’ debuts innovative solution launches

Tuesday 11 December 2018 15:04
The 27th annual Automation Fair event gathered together thousands of industry leaders to reveal the new branding, launch innovative solutions and discuss issues impacting manufacturers today.

The 2018 Automation Fair event took place in Philadelphia, Pennsylvania from 14-15 November and was attended by over 12,000 leaders, clients and representatives

The new Rockwell Automation brand promise was unveiled: Expanding Human Possibility supports the company's mission to bring The Connected Enterprise to life

Innovative solutions, FactoryTalk InnovationSuite, and Metso Metrics, designed to increase value and productivity within organisations, were officially launched during the event

Automation Fair 2018, hosted by Rockwell Automation and members of its Partner Network in Philadelphia, Pennsylvania, officially unveiled the company's new branding and shared announcements about innovative solutions for customers.

The new brand promise, Expanding Human Possibility, supports Rockwell Automation emphasis on bringing The Connected Enterprise to life and how, by connecting people, machines and data digitally across an entire organisation, manufacturers can become more effective and productive.

"The new Rockwell Automation brand builds on our company's legacy and emphasises the central role that people play in advanced manufacturing. It underscores our focus on the ways we can help businesses maximise performance, advance innovation and drive growth," said Blake Moret, chairman and CEO, Rockwell Automation. "Together with our partners at Automation Fair, we demonstrated how to bring The Connected Enterprise to life, empowering our customers to build more efficient, nimble and productive businesses."

Automation Fair 2018 saw thousands of global manufacturing leaders gather in Philadelphia to experience the latest technology and discuss industry trends impacting today's manufacturing climate such as digitization, cybersecurity, female leadership, the skills gap, and STEM.

Automation Fair also saw the launch of innovative new solutions, FactoryTalk InnovationSuite and MetsoMetrics, from Rockwell Automation and its PartnerNetwork members, that are designed to create value and increase productivity by harnessing the information within organisations.

Joe Sousa, president, Asia Pacific, Rockwell Automation, commented:

"The new Rockwell Automation branding underlines our single-minded commitment to bringing the Connected Enterprise to life. By combining our expertise with that of our PartnerNetwork members, we can bring to market innovative new solutions and helping customers to define their Industry 4.0 journey.

"The Asia Pacific region is extremely diverse and fast-moving. Our full range of solutions allow customers to achieve deeper insights into their business and ensure their preparation for success, whatever market they are in, and the ability to overcome the unique conditions that their business or industry may face."

FactoryTalk InnovationSuite: following the announcement of the partnership between Rockwell Automation and PTC in June 2018, Automation Fair saw the launch of Factory Talk InnovationSuite, a new collaborative solution from Rockwell Automation and PTC offering designed to drive digital transformation across industrial enterprises.

FactoryTalk InnovationSuite, powered by PTC, improves connectivity to operational technology (OT) devices on the plant floor, natively supporting the rapid, scalable, and secure connection of the most commonly used industrial equipment. Combined with data from information technology (IT) applications and systems, decision makers can now gain a complete digital representation of their industrial equipment, lines, and facilities from anywhere in the enterprise.

Metso Metrics: a new predictive maintenance solution for the mining industry and a collaboration between Metso and Rockwell Automation was launched during Automation Fair. Designed to provide global mining customers improved visibility and new insights into their equipment and processes, Metso Metrics allows for deeper insights into analytics, condition monitoring, and predictive maintenance.

The Industrial Internet of Things (IIoT) solution is built on the Rockwell Automation FactoryTalk Cloud platform, powered by Microsoft(R) Azure(TM). It securely collects data from hundreds of sensors within Metso equipment all used to assess process performance, as well as predict component wear and failure. Metso performance teams analyse the data with the support of advanced machine learning algorithms, to help customers optimize equipment operations and processes.

About Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs approximately 23,000 people serving customers in more than 80 countries.

About the Rockwell Automation PartnerNetwork Program

The Rockwell Automation PartnerNetwork program offers global manufacturers access to a collaborative network of companies mutually focused on developing, implementing and supporting best-in-class solutions to achieve plant-wide optimization, improve machine performance and meet sustainability objectives.

About PTC (NASDAQ: PTC)

PTC helps companies around the world reinvent the way they design, manufacture, operate, and service products in and for a smart, connected world. In 1986 we revolutionized digital 3D design, and in 1998 were first to market with Internet-based product lifecycle management. Today, our leading industrial innovation platform and field-proven solutions enable you to unlock value at the convergence of the physical and digital worlds. With PTC, manufacturers and an ecosystem of partners and developers can capitalize on the promise of the Internet of Things and augmented reality technology today and drive the future of innovation.

About Metso

Metso is a world-leading industrial company offering equipment and services for the sustainable processing and flow of natural resources in the mining, aggregates, recycling and process industries. With our unique knowledge and innovative solutions, we help our customers improve their operational efficiency, reduce risks and increase profitability. Metso is listed on the Nasdaq Helsinki in Finland and had sales of about EUR 2.7 billion in 2017. Metso employs over 12,000 people in more than 50 countries

www.metso.com, www.twitter.com/metsogroup