UNDER ARMOUR DEBUTS UA RUSH, ONE OF THE BRANDS BIGGEST DEVELOPMENTS IN ATHLETHIC APPAREL IN A DECADE

General Press Releases Thursday April 11, 2019 16:09
Bangkok--11 Apr--Spark Communications
UA RUSH Is the Fabric Version of an Infrared Sauna, Recycling the Body's Energy During Performance

From the brand that first revolutionized the athletic wear market in 1996 by introducing sweat-wicking fabric, Under Armour is once again changing the performance apparel game by introducing responsive textiles and gear, scientifically designed to enhance performance.

Under Armour has a 24-hour, 365-day holistic mentality when it comes to training; for an athlete working to reach their full potential, there is much more to tap into beyond moments of training, sweat and competition. UA established itself in the rest and recovery space through product innovations including Athlete Recovery Sleepwear featuring TB12 technology, developed in collaboration with six-time Super Bowl champion Tom Brady. The 2018 Athlete Recover collection was designed in collaboration with leading technology provider Celliant for athletes to wear immediately after an intense workout, beginning the recovery process long before they get home and into bed.

In 2019, Under Armour once again partnered with Celliant to create UA RUSH, a mineral-infused fabric designed to enhance performance, giving athletes that extra edge by recycling the body's energy during moments of performance.

WHAT IS UA RUSH?

UA RUSH is Under Armour's newest performance apparel line, designed to be worn at the time of sweat. This scientifically engineered fabric promotes improved performance and energy return. In simplified terms, UA RUSH is intended to provide the same benefits to the body as an infrared sauna.

Minerals found naturally in the earth are extracted and broken down into active particles, which are then melded together to form a proprietary blend. The blend is then infused into the fibers that are ultimately knit into UA's high-performance fabrics that make up the gear in the collection.

HOW DOES IT WORK?

During performance, the body emits heat. The responsive UA RUSH fabric absorbs that heat and converts it into infrared energy that is re-emitted back into the body. This recycled energy increases temporary localized circulation, promoting improved performance, energy and recovery. When worn, UA RUSH stimulates increased endurance and strength.

"The introduction of UA RUSH is our commitment to giving athletes 360-degrees of training support both in the gym and beyond. With the launch of UA RUSH, we now complete the training cycle - there is now UA gear designed to optimize human performance at every training occasion," Dan Leraris, General Manager of Men's Training at Under Armour

Under Armour athletes from around the globe have been training in UA RUSH for their biggest moments. UA will be providing a glimpse into the training experiences of some of the world's most elite athletes – Stephen Curry, three-time NBA champion and two-time MVP; Kelley O'Hara, world cup champion soccer player; and Anthony Joshua, heavyweight champion of the world– in the form of a documentary launching this summer.

The UA RUSH collection includes men's and women's fitted tees, long-sleeved shirts, leggings and tights, and a sports bra for women.
The UA RUSH is available now at Under Armour brand houses. For more information, please visit: www.underarmour.co.th or UnderArmourThailand Facebook or @UnderArmourTH Instagram account.
About Under Armour Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company's Connected Fitness(TM) platform powers the world's largest digitally connected health and fitness community. For further information, please visit www.uabiz.com.

About Triple Pte Ltd

Established in 2013, Triple Pte Ltd is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions.


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