A Celebration of Two Iconic Brands and a Legacy of Style: adidas Originals teams up with Fiorucci for a second collection

General Press Releases Friday May 10, 2019 11:51
Bangkok--10 May--Media Plus Connection

Following the success of their recent collab, adidas Originals and Fiorucci have teamed up once more to create a bigger, bolder range. This fresh, new collection is inspired by the ultimate summer holiday wardrobe for an island getaway.

This second drop from adidas Originals and Fiorucci has once more managed to harness the synergy between the two iconic brands to highlight their shared vision. The collection focuses on classic adidas pieces reworked with a Fiorucci heritage twist and takes historic, optimistic graphics from Fiorucci, combining them with adidas Original's timeless, iconic silhouettes. The result is a joyous capsule collection which celebrates the integrity and classic style of both brands.

The collaboration was born out of Fiorucci and adidas' shared vision and desire to utilise design aesthetics to push the boundaries of creativity in order to champion youth culture and empower women. The collection celebrates both brands' dedication to injecting vibrancy, joy, comfort and attitude into women's clothes.

Both brands pride themselves on inclusivity, and the endless, unfaltering power and importance of youth culture. "adidas and Fiorucci are authentic brands and have been trailblazers over the years," saysjoint Fiorucci CEOs Janie and Stephen Schaffer,"I think both brands are uniquely positioned to talk to today's millennial woman and generation Z."

All the pieces are drenched in the fun-loving, endless summer aesthetic that Fiorucci champions, combined with the timeless designs of adidas Originals. "The Fiorucci graphic archive remains one of the richest and most innovative, continually reinventing its vibrant language witha nod to the original visuals from the 80's spread across t-shirts, magazines, posters and beyond," the adidas team explains. "It felt like a very natural match between the two brands."

The adidas Meets Fiorucci collection will be launched on May 10, 2019 at adidas Brand Center Central World and www.adidas.co.th For more information visit www.facebook.com/adidasTH

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