Ignite the racer spirit within you with Casios new EDIFICE COUNTDOWN BEZEL EFS-S550 SERIES

General Press Releases Tuesday June 11, 2019 11:21
Bangkok--11 Jun--Spark Communications

Central Marketing Group, the official distributor of EDIFICE Thailand announced a new addition to its EDIFICE line of high-performance sport watches. The EDIFICE COUNTDOWN BEZEL EFS-S550 SERIES stands out with its solar-powered chronograph, represented by 23-year old EDIFICE brand Ambassador in Thailand, Alexander Albon, who has joined the world renowned Scuderia Toro Rosso Formula One (F1) team.

EDIFICE has supported the F1 racing team Scuderia Toro Rosso as an official team partner since 2016. The brand is inspired by the world of motorsports, with the constant development of watches in its honour. In Thailand, EDIFICE has partnered with Alexander Albon, Scuderia Toro Rosso's newest driver, who competed in the 2019 Formula 1 World Championship with his Thai nationality. As the pride of the country, Alexander represents the true passion and spirit of both Edifice and motor sports instilled within Thai people.

The new EFS-S550 is distinguished by a bold countdown bezel designed to be used by pit crews during races. The numbered bezel provides a countdown to the target time, enabling an intuitive grasp of the remaining time to facilitate team operations. The glass is made from scratch-resistant sapphire crystal to deliver the maximum visibility that is critical in racing situations.

The EFS-S550 delivers stylish looks and extensive functionality in vibrant colours that can be mixed and matched to individual styles. The watch features three versatile bands, available in stainless-steel, resin and nylon, as the perfect accompaniment for the modern male with its professional outlook.

The sport-driven EFS-S550 watch is available in three models which includes: EFS-S550DB-1AV (Black x Yellow - stainless steel band), EFS-S550PB-1AV (Black x Blue – resin band) and EFS-S550BL-1AV (Black x Orange – nylon band), with a starting price at only 7,000 baht.

For more information on EDIFICE Solar-Powered Chronograph EFS-S550 Series and other Edifice, Casio G-SHOCK and BABY-G watches, visit Casio G-SHOCK stores nationwide. Keep updated with news and promotions at www.casio-cmg.com or at Facebook/Casio Watches Thailand.


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