Mr. Victor Seah, Chairman and Chief Executive Officer, Nestle Indochina, said, "Dealing with plastic waste has become one of the biggest environmental challenges facing Thailand and the rest of the world. To help tackle the issue of plastic waste, Nestle is putting tremendous effort into a collective approach that follows the 3R's—reduce, reuse, and recycle—with a global ambition to have 100% recyclable or reusable packaging by 2025. Our vision is that none of our packaging materials, including plastic, should end up in a landfill or as litter.
"NESCAFÉ is Nestle's biggest business unit and a market leader in Thailand. Launching the new packaging with our coffee business will help to raise awareness about reducing plastic waste and increasing the recyclability of our packaging among consumers while meeting the growing demand for more environmentally-friendly packaging," added Mr. Seah.
NESCAFÉ's three initiatives are: i) The NESCAFÉ PROTECT PROSLIM paper pouch. Thailand is the first market in the world to launch this paper secondary packaging, which will help to reduce the amount of plastic used by nine tons per year. The paper used for the NESCAFÉ PROTECT PROSLIM paper pouch has been certified by the Forest Stewardship Council (FSC) to ensure it has been processed following a globally-responsible forest management standard; ii) NESCAFÉ Latte and Black Ice RTD in a 100% recyclable aluminum can. The material for the can has been changed from tin to aluminum to make it 100% recyclable and more environmentally friendly; and iii) The NESCAFÉ HUB Bio Cup, biodegradable cups together with lids and straws that are 100% decomposable. They are made of materials that completely return to nature by composting within 180 days after disposal as certified by ASTM D6400 and EN 13432 standards. Replacing the traditional hot and cold plastic cup, the NESCAFÉ HUB Bio Cup is easy and convenient to use while reducing waste management costs. NESCAFÉ HUB also encourages consumers to bring their own cups with some special offers such as 5-baht discount. These three packaging initiatives are the first step in NESCAFÉ moving to 100% recyclable or reusable packaging for a more sustainable environment.
Consumers who want to support environmental initiative can purchase NESCAFÉ PROTECT PROSLIM, now available in a bag of four sticks at 50 Baht and 17 sticks at 180 Baht at leading convenience stores and supermarkets nationwide, NESCAFÉ Latte RTD in a 100% recyclable aluminum can which will be available from September 2019 onwards, and the NESCAFÉ HUB Bio Cup which has been introduced at the four NESCAFÉ HUB locations: BTS Childom station, BTS Ekkamai station, BTS Ari station, and BTS National Stadium station.
Nestle is the world's largest food and beverage company. It is present in 190 countries around the world, and its 308,000 employees are committed to Nestle's purpose of enhancing quality of life and contributing to a healthier future. Nestle offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like NESCAFÉ or NESPRESSO, MAGGI to local favourites like BEAR BRAND or MINERÉ. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestle is based in the Swiss town of Vevey where it was founded more than 150 years ago.
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