Lazada 9.9 Big Discovery Sale serves deals for every side of you through new features and largest #Shoppertainment O2O event in Thailand

General Press Releases Thursday September 5, 2019 08:46
Bangkok--5 Sep--a publicist

Lazada, Southeast Asia's leading eCommerce platform, is kicking off its electrifying annual event 'Lazada 9.9 Big Discovery Sale' held on 9 September 2019. A wide assortment of over 9 million deals and attractive partner privileges will be available across Lazada platform for shoppers to discover. This year's edition of the 9.9 campaign also reinforces Lazada's Shoppertainment strategy with the largest Online-to-Offline (O2O) festival in Thailand, scheduled 7 – 9 September in the heart of Bangkok's shopping district, enabling even wider discovery of the 9.9 sales beyond the platform.

"According to EcommerceIQ research, Thailand is the second-largest Business-to-Consumer (B2C) eCommerce market in the region, surpassed only by Indonesia. Thailand eCommerce continues to grow exponentially thanks to its large number of internet users and mobile penetration rate. The last quarter of the year represents the golden period for eCommerce. Lazada's 9.9 Big Discovery Sale will be the key milestone to kick off Lazada's series of mega-events in the next few months. The campaign offers a great opportunity for sellers, brands, and consumers to try out new features and offerings in preparation for the upcoming peak sales period, and that's why this 9.9 is all about Discovery," said Mr. Jack Zhang, Deputy Chief Executive Officer of Lazada Thailand.

During the Lazada 9.9 Big Discovery Sale, shoppers will get to enjoy a series of deals and new features including:
  • Breadth of sale assortment with over 9 million deals, 9 million vouchers, as well as an exciting discount price, starting from 1 Baht. 999 Baht vouchers will be released every hour for collection from 9am – 9pm. Consumers can look forward to special privileges of up to 90% off across partnership industries including Tesco Lotus, PepsiCo, Saha Group, Unicharm, Enfagrow, Oppo, Sabina and many more.
  • Lazada is enabling brands to create their own unique voucher codes and promote them more widely through channels outside of the Lazada platform to further leverage engagement with their fan base. Consumers can search these codes on the Lazada app to discover special deals from their favorite brands including Unilever, L'Oreal Paris and Xiaomi.
  • Furthering its shoppertainment strategy, consumers can look forward to an enhancement of the LazGame arcade with the introduction of LazGame Quests – where shoppers can check out a list of Quests, play games to accumulate coins, and decide what rewards they want to redeem this shopping season, with range of special prizes including the iPhone X.

Lazada is also organising the largest Online to Offline event during 7 – 9 September at CentralWorld to offer shoppers more discovery and unique shoppertainment experiences in line with Lazada's role as a Lifestyle Destination.

  • Partnered with LOL market, Lazada consumers can shop, get a wishlist fulfilled and be entertained at the same time at Lazada 9.9 Big Discovery Sale event while accessing the best deals on our application.
  • LOL Market (7-9 September) with more than 160 trendy selections from LazInStyle sellers;
  • LOL Canteen (7-8 September) with the grand opening of well-known restaurants to join Lazada's digital goods category such as Sukishi Buffet, Maisen, Baskin Robbins, Kouen and more.
  • Lazada 9.9 Big Discovery Concert (9 September) with 9 top performers across music genres. Famous singers to perform at the event include Atom Chanakan, Non Tanont, Earth Patravee, Maiyarap, Nicecnx, Somkiat, Aof & Gun, Mew Meyou, and Mean. Many more exclusive activities are in line to surprise fans throughout the day.

Ms. Thanida Suiwatana, Chief Marketing Officer of Lazada Thailand, said "With onsite experiences and new features that enhance discovery opportunities, Lazada's 9.9 Big Discovery Sale will help enable shoppers to enjoy the best deals across Lazada marketplace and LazMall, from leading international brands to local sellers. Thanks to our strategic partnership with TrueMove H, Lazada customers can also get the best privileges with discounts worth up to 299,999 Baht, as well as seamless online shopping experiences throughout the campaign,"

Attractive deals from TrueMove H:
  • Customers who purchase a TrueMove H top-up package from Lazada on 9 September have a chance to get a top-up 9 GB internet package for free* (for 7 days)
  • Giveaway of TrueMove H 99 fortune numbers SIM cards
  • Package internet 2 GB at only 9 baht during 7-9 September
  • Top spenders during 9.9 campaign stand a chance to win one year's worth of free internet from TrueMove H

More than 30,000 special vouchers from partners including a further discount of 19%, or up to 900 baht, for credit card users who make a purchase online via Mastercard, Citibank, KTC, Thanachart and other industry leading partners.

Special deals from Grab – spend only 9 baht for a Grabfood 99 baht discount voucher during flash sales.

"Lazada's 9.9 is recognised as one of Thai shoppers' favourite sale events on Lazada's calendar. Last year, up to 25K orders were clocked in during 00.00 – 01.00, the first hour of the 9.9 campaign while up to 10,000 mobile phones and 185,000 health and beauty product items sold within a single day," added Ms.Thanida.

Discover Lazada's innovation and shoppertainment activities at Lazada's 9.9 Big Discovery Sale event, 7-9 September 2019, 11.00-22.00 hrs., at CentralWorld, as well as onsite at

About Lazada Group

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers' daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

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