McDonalds serves new Premium Burgers with bigger Angus beef patty for all to all meat lovers

General Press Releases Thursday December 19, 2019 10:28
Bangkok--19 Dec--McThai

McThai Co., Ltd, the leading quick service restaurant under brand McDonald's reinforces its leadership in burgers market with the launch of The Signature Collection by McDonald's menus serving premium burgers with bigger size of Angus beef under the concept of 'NEVER FELT BEFORE' to meet the needs of customers who are meat lovers preferring to have a mouthful premium beef burger at an affordable price. The company aims to increase burgers sales from the premium beef by 30% and to sustain its number one burger market in Thailand.

"As a leading burger brand in Thailand, we continue to serve foods with high quality ingredients especially the burgers menus which are our core menu. We have been developed this premium burger menus according to consumers' feedback identifying that they prefer premium grade of beef patty. We therefore introduce new premium beef burgers as part of The Signature Collection by McDonald's with bigger size of Angus beef imported from Australia. The menu also comes with mix of high quality ingredients that will lift up an even-better burger experience that you cannot resist" said Mr. Thunyachate Ekvetchavit, Managing Director of McThai Co., Ltd.

High quality ingredients are sourced in order that customer will enjoy a smooth flavor of 'premium burger' with bigger size of Angus beef. This is the first time-ever of McDonald's Thailand to serve such a larger piece of imported Angus premium beef from Australia. Weigh145-155 grams precooked, the beef patty will be juicy and delectable when grilled and it goes well with new kind of soft and buttery bread (Water split bun) and 2 pieces of imported cheese from New Zealand making the burger irresistible when topping with crispy bacon. Customers can enjoy new menu of Grand BBQ Angus serving with BBQ sauce and fresh lettuce from Royal Project Foundation or Classic Bacon Angus serving with classic sauce, pickle and slice onion at price starting from 179 baht. Customers can also enjoy the burger set serving with Medium French Fries and Coke size 16 oz. at 239 baht. All meat lovers can come to experience the premium beef from December 21, 2019 onwards at all participating McDonald's restaurants including McDelivery through website and application.

The NEVER FELT BEFORE Campaign is reaching out to customers through marketing strategy employing key opinion leaders from MasterChef Thailand such as 'Dr.Tam' Dissakul Prasitruangsuk young doctor who is having passion in cooking, 'Paope ' Jessica Wang, youtuber who has inspired many audiences to enjoy cooking and 'Win' Mawin Taweephol, food celebrity. All will come to share their experience when trying new premium Angus beef burger and create brand campaign awareness to all meat burger lovers.

*Price may vary by location
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