Xinhua Silk Road: Haier actively takes part in public welfare undertakings worldwide

General Press Releases Tuesday January 14, 2020 08:20
BEIJING--14 Jan--PRNewswire/InfoQuest
Chinese home appliance giant Haier has long been committed to practicing corporate social responsibility and pushing forward public welfare undertakings.
Last year, the company kicked off a worldwide public welfare activity, titled "Meet Global Haier, Enjoy Smart Life: Snapshot Haier", with an aim to bring healthy life for global users with strength and warmth.

AQUA, a global brand of Haier which was officially launched in Indonesia in 2015, passes down Haier's philosophy and attaches much importance to public welfare undertakings. Last year, it positively responded to the activity of "Snapshot Haier", sending TVs, refrigerators, washing machines, stationery and books to children in the local orphanage to pass on care and warmth to them.

In the Philippines, Haier also actively participated in public welfare undertaking. Last year the company donated a batch of much-needed home appliances as well as teaching aids to the local welfare house.
The company has a localized approach to meet demands of global users with customized products.

Haier has gained a strong foothold in Thailand. The secret of Haier's success in Thailand is localized marketing, actively communicating with users, analyzing market trends, and creating differentiated products. The company continuously identifies the needs of users in an attempt to develop customized products for Thai users.

In Russia, Haier launched last year a laundry appliances plant, which is the first Chinese-built intelligent manufacturing factory based on COSMOPlat platform in Europe. The company hired local R&D talents, factory workers and sales staffs in a bid to better adapt to the local market and create competitive edges. By now, the plant has created over 800 jobs directly for the local market and provided a stimulus to local economic growth.

Original link:
Photo -
Caption - Photo taken on July 5, 2019 shows a girl dances at the donation ceremony of Haier in a welfare house of the Philippines

Latest Press Release

Heads of State, Government Ministers From Over 35 Countries Will Convene for International Summit on Balanced and Inclusive Education in Djibouti

Over 35 governments of African, Asian, Middle Eastern, Pacific, Latin American and Caribbean countries will officially be represented at the III ForumBIE 2030 – International Summit on Balanced and Inclusive Education – in Djibouti on 27-29...


Valentine's Day in Hua Hin has never been more romantic as the iconic Centara Grand Hua Hin prepares to enchant guests on the special day with sounds of romance brought back to life by Amsterdam's best 23-piece orchestra while spoiling every palate with...

Honda LPGA Thailand 2020 and the Sports Authority of Thailand Jointly Organized the Young Ambassadors Program to Inspire the Next Generation of Youths #hondalpgathailand

In photo: Manawara Phechpalakorn (7th from left), Assistant General Manager of Marketing and Strategic Planning, Honda Automobile (Thailand) Co., Ltd. together with Tanukiat Junchum (6th from left), Director of Professional Sports Development and Boxing...

China#s Wuliangye sends greetings to welcome Chinese Lunar New Year at Times Square, NY

China's leading liquor producer Wuliangye Yibin Co., Ltd. sent its greetings to the Chinese people all over the world from the "China Screen" at Times Square, New York, before the arrival of the Chinese Lunar New Year, which falls on January 25, this...

Love is In the Air at 137 Pillars House Chiang Mai for Valentines Day Celebrate with our Exquisite New MICHELIN Guide Tasting Plate Menu Available from 14-16 February 2020

The award-winning 137 Pillars House is a stunning 30 suite boutique Hotel with a rich colonial past; built around the original colonial teak homestead which dates back to the late 1800's. It is located in a leafy residential enclave a few minutes' walk...

Related Topics