General Press Releases Wednesday February 26, 2020 13:13
Bangkok--26 Feb--Spark Communications

Leading global jewelry brand, Swarovski, celebrated the SCS Annual Edition 2020 event at Pimarn Siam Hall, The Athenee Hotel, a Luxury Collection Hotel, Bangkok. As a glorious tribute to Swarovski's milestone 125th anniversary this year, the event was decked out in Alpine themed decors to highlight the rich history of the Alpine forest; which is at the heart of where the Swarovski brand originated and began its mission of adding everlasting sparkle to everyday lives.

At center stage of the SCS Annual Edition 2020 is the Stag Alexander, which was designed by Martin Zendron to represent the scenery of the Tyrolean Alps, known for its lively kingdom of mountain wildlife, its natural purity and undeniable beauty. The stag Alexander is depicted in a majestic and impressive pose, while simultaneously protecting and caring for his family. Together with the Doe and the Fawn, they create a harmonious family scene to add a brilliantly heartwarming touch to this special milestone collection.

One of the main features of this SCS Annual Edition 2020 Stag Alexander is the stunning antlers, perfectly highlighted in the design with a Golden Shine effect. The elegant and sophisticated fur color is impeccably portrayed through the combination of light Colorado topaz and Golden Shine effect. The brilliant craftsmanship and outmost sparkle of 452 facets is the perfect representation of Swarovski's timeless brilliance and rich 125 years heritage.

In addition to the highlighted Stag Alexander, are SS20 Home Collections including Colored Nature, Crystal Nature, Crystal Moments and special home decor collaboration with LINE Friends. Other highlights include home decor techniques to enhance luck and prosperity by Visit Techakasem, architect, feng shui master and a Chinese culture guru as well as guest appearance by famous fortuneteller, ToKTaK Nathaorn Noppakor, to share secrets on "lucky colors based on your zodiac".

Started in 1987, SCS (Swarovski Crystal Society) is a VIP consumer engagement program for crystal creation enthusiasts, where VIP guests can indulge in Swarovski's brilliant crystal creations ranging from collectible figuring to home decors.

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