Natsuko Shoji Of Ete, Tokyo, is the 2020 Recipient of Asia's Best Pastry Chef Award, Sponsored by Valrhona

General Press Releases Monday March 23, 2020 11:20
TOKYO--23 Mar--PRNewswire/InfoQuest

Japanese chef Natsuko Shoji of Ete in Tokyo is the 2020 winner of the Asia's Best Pastry Chef Award, sponsored by Valrhona. Shoji will be honoured as part of the eighth annual Asia's 50 Best Restaurants awards. As a result of current travel restrictions in Asia, this year's event takes the form of a virtual awards ceremony, streaming on the Asia's 50 Best Restaurants Facebook page and YouTube channel, starting at 4pm (HK/SG; 5pm JPN) on Tuesday, 24th March.

Shoji began her culinary career at Florilege, currently ranked No.5 on the Asia's 50 Best Restaurants 2019 list. Under the tutelage of Florilege's chef and owner Hiroyasu Kawate, Shoji was promoted to sous chef. In 2014 Shoji opened Ete (meaning 'summer' in French), an exclusive, invitation-only, four-seat omakase restaurant in Tokyo's Shibuya neighbourhood.

Drawing inspiration from fashion houses and designer handbags, Chef Shoji developed a line of signature cakes, including her strawberry cake that takes its cues from Louis Vuitton's Damier print, or the peach cake that evokes the distinctive stitching on Chanel's Matelasse bags. Indulgent and luxurious, each cake contains Japan's prized fruit and is presented in a black box designed to resemble a jewellery box.

In December, Ete expanded to larger premises and Shoji opened the restaurant to the public, allowing more diners to experience her hand-crafted creations. The new space also includes a 'cake lab' where customers can watch the pastry chef craft her creations.

William Drew, Director of Content for Asia's 50 Best Restaurants, said: "Natsuko Shoji's fashion-inspired creations reveal her perfectionism, attention to detail and creative vision. With her appreciation for seasonality and uncompromising quality, the chef's sculpted, fruit-topped cakes embody the artistry of Japanese cuisine."

Clementine Alzial, General Manager of Valrhona, said: "As an entrepreneur who constantly challenges the status quo, who is driven by seasonality and shares our values of quality and perfectionism, Natsuko Shoji is a visionary whom we are very proud to honour with this award, raising pastry to an outstanding level."

Shoji follows in the footsteps of celebrated pastry chefs who have previously earned the accolade, including Fabrizio Fiorani (2019), Nicolas Lambert (2018), Kazutoshi Narita (2017), Cheryl Koh (2016), Hidemi Sugino (2015) and Janice Wong (2014 and 2013).

Media Contact:
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Email: asias50best@finnpartners.com
Phone: +852-2566-8988
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