ITC Savlon Launches Hand Sanitiser Priced Less Than a Cent

General Press Releases Tuesday May 19, 2020 12:59
NEW DELHI--19 May--PRNewswire/InfoQuest
An innovative solution to ensure an equitable and affordable access to hand hygiene

As the world braces to witness the new normal, hand hygiene is emerging as a global priority. The awareness of hand hygiene and the need is now a well-established conversation but often access to hand hygiene becomes a challenge due to lack of facilities and resources. Organisations like WHO and UNICEF estimate that globally 3 billion people lack hand hygiene facilities at home. This is even more critical when stepping out for work especially in the low- or middle-income households.

ITC, India's leading multi-business conglomerate, and its leading hygiene brand Savlon is known for redefining norms conscientiously. In an inclusive step forward, Savlon launches its hand sanitiser at a price of just 0.6 Cent (Less than a Cent| INR 0.50 or half an Indian rupee).The Savlon hand sanitiser in a sachet format at this price makes it probably the world's most economical hand sanitiser available today.The COVID-19 outbreak is an unprecedented pandemic and in a responsible step forward, Savlon introduced the hand sanitiser sachet to address the issues of accessibility, affordability and availability. Designed for a single use, the Savlon sanitiser sachet is extremely cost-effective and an accessible out-of-home sanitising solution. Developed with the help of global leaders like Givaudan, the Savlon sanitiser in a sachet format reiterates its stringent quality norms with this world class product. The economical pricing makes Savlon sanitiser sachet almost as cost effective as a hand wash.

Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited,said, "We are amidst an unprecedented global health crisis and it is imperative to accelerate our efforts in introducing innovative solutions to help fight the pandemic. Precautionary measures of personal hygiene have today become a household need besides social distancing, to contain the spread of this contagion. The launch of probably the world's most economically priced hand sanitiser in a sachet format is an endeavour to ensure a wide access to hand hygiene."

Ajit Pal, Regional Director, South Asia, Fragrances Division, Givaudan,added, "The name Savlon stands for reliability. The consistency with which ITC has upheld the various attributes that make it one of the best brands of its kind in the world is truly commendable. We at Givaudan feel privileged to have been a partner in the sensorial journey of the brand. The launch of Savlon sanitiser in a single use sachet at the incredibly low price marks a major milestone in the brand's history. It delivers the same standards of quality and reliability that Savlon stands for but for the first time at a price point that makes it available to millions of new consumers. It meets an important health and safety need today and this launch ITC has indeed made its contribution towards a national cause."

For more about ITC please visit:
Press Contacts:
Deepika Girdhar
PR Pundit

Latest Press Release

CP and CPF volunteers pop up community pantry to feed neighborhood

Volunteers from Charoen Pokphand Group set up a community pantry under a project called “Sharing Foods, Sharing Happiness” to feed people who affected by COVID-19 outbreak in the neighborhood of Trok Chan, Sathorn District, Bangkok. Mr....


Try our delicious variety of Pullman homemade pizza, starting at just THB 99 every day at Cuisine Unplugged, 1st floor Pullman Bangkok King Power. If you are looking for easy yet totally yummy food that’s ready to take away and share with your...

Chubb launches 'The Pantry of Sharing by Chubb’ at branches nationwide to support the communities impacted by COVID-19

Chubb Samaggi Insurance Public Company Limited (Chubb Samaggi Insurance) today announced the launch of its community outreach initiative to support those facing increasing hardship due to the COVID-19 pandemic. 'The Pantry of Sharing by Chubb,’...

Get your favorite Thai and Western dishes delivered to your doorstep for only THB 88 net per meal box!

Centara Grand at CentralWorld has put together a special food delivery menu consisting of Thai & Western comfort foods - starting today for only THB 88 net for 1 food box including 1 free bottle of “Good” water (minimum order of 2 food...

Photo Release: B.L. HUA & Co., Ltd. Donates Shure Shot Alcohol Valued 200,000 Baht to SOS Children's Villages Thailand

Tirapongse Pangsrivongse (3rdleft), president of B.L. HUA & Co., Ltd., together with his family, recently donated Shure Shot Alcohol (75% v/v) products to the amount of 200,000 Baht to SOS Children's Villages Thailand to support children in 5 SOS...

Related Topics