- Offering new creative way to participate in 'Vegetarian Festival? with 360? aspect that covers Food, Fashion, Sport and Home Cooking to meet the needs of new vegetarians and bringing together legendary restaurants and their authentic vegetarian dishes to serve traditional vegetarians
- Enjoy the special highlights such as ten healthy vegetarian dishes (with calories calculator); 'White Fashion Mini Exhibition? presented by leading fashion brands; special promotions that will please all vegetarian lifestyles. Don?t miss a special workshop from 'Phukaothong? brand by chef 'Paope? ? Jessica Wang, the latest champion from MasterChef All Stars Thailand.
- Meeting the needs of a vegetarian diet in the 'new normal? era, expecting to increase customer traffic by 20%
Central Pattana Plc., the operator of centralwOrld, CentralPlaza, CentralFestival, Central Phuket and Central Village, is joining hands with business partners Thaitheparos Plc. and Haadthip Plc. and affiliates under the Central Group such as CENTRAL FOODPARK, B2S, POWER BUY and SUPERSPORTS to hold the 'Vegetarian Festival 2020? campaign to highlight the success of its shopping centers nationwide as 'The Destination of Vegetarian Lifestyle?. The campaign will gather together a variety of new lifestyles of vegetarianism that meet the needs of consumers in a 360? aspect, with the strength as a complete destination of over 5,000 vegetarian dishes, ranging from authentic vegetarian food, vegetarian fusion food, and legendary restaurants, to street-food vendors as well as high quality vegetarian food ingredients. The new vegetarian lifestyle will be reflected through exclusive activities and promotions supported by affiliates under the Central Group and leading stores in order to enhance variety for the vegetarian festival. Discover activities and special promotions at the vegetarian festival from 15-26 October 2020 at 33 branches of Central Pattana?s shopping centers nationwide.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana, said: ?During the vegetarian festival this year, we will continue to build on the successful strategy of 'The Destination of Vegetarian Lifestyle? and ensure that our shopping centers nationwide become centers that fulfil needs in a 360? aspect of vegetarianism. We see that the vegetarian diet can be interpreted into a new lifestyle without the need to hold on to the traditional approach. We can extend the market to new consumers such as millennials aged 23-38 years old who are tending to participate in the vegetarian festival more and they are considered the 'top spenders? in this era. We have redefined this group of consumers as 'New Vegetarians?, who often see a vegetarian diet as a lifestyle uptake in order to enjoy cool vegan dishes and white fashion items. There are also health-conscious consumers who avoid carbohydrates or fat consumption and enjoy a convenient lifestyle. We fulfil the needs of these consumers with new diets and lifestyles to ensure that they enjoy participating in the vegetarian festival. We are bringing together ten highlighted healthy dishes that have passed calorie-counting requirements by nutritionists for you to enjoy at every branch of Central FoodPark in addition to creative vegetarian fusion food, street-style vegetarian dishes, vegetarian cooking workshops, and white Items from leading brands. You can also browse and shop for kitchen equipment and good quality ingredients to cook vegetarian food at home.?
Dr. Nattakit added: ?Meanwhile, the vegetarian event at every branch will continue to fulfil the needs of the main group of consumers or 'Traditional Vegetarians?, in particular senior citizens and Chinese-Thai families who still maintain their focus on the traditional vegetarian festival practice. We will bring together authentic vegetarian dishes from legendary restaurants from well-known locations such as Charoen Krung Road, China Town or from popular provincial markets in addition to merit-making activities such as paying respects to the Bodhisattva Kuan Yin and worshiping sacred objects from popular shrines. We believe that organizing the vegetarian festival at every shopping center nationwide will help spur people?s spending at the end of the year to be more active while we maintain our standards of cleanliness and safety following the 'new normal? to build more confidence for all customers who visit us. It is expected that the festival will increase our customer traffic by 20%.?
Four highlights not to be missed in the upcoming vegetarian festival:
- Healthy vegetarian set menus at every branch of Central FoodPark ? These set menus have passed calorie-counting requirements by nutritionists to ensure a healthy level of energy. There are many choices such as vegetarian spicy 'minced pork? salad (180 kcal), set of tofu and Chinese cabbage soup with rice (250 kcal), rice and fried asparagus (397 kcal) and vegetarian stir-fried 'minced pork? with holy basil served with rice (403 kcal) etc. Customers can also enjoy a six-baht discount when bringing their own lunch box or food container when purchasing vegetarian food at Central FoodPark.
- White Fashion Mini Exhibition ? the leading fashion brands such as Topshop, Uniqlo, Lyn Around, and Fred Perry will transform traditional white clothing and reveal a brand-new experience of vegan Fashionistas at centralwOrld, CentralPlaza WestGate, CentralPlaza Hatyai and CentralFestival Chiangmai.
- Special promotions for 'Vegetarian Lifestyle? ? Enjoy up to 10,000 baht in discounts for small appliances at Power Buy, 10% in discounts for vegetarian and healthy food books from Sangdad Publishing and Amarin Cuisine at B2S and discover 'picked up items? of NIKE sports apparel and shoes at Supersports, etc.
- Activities with business partners: special cooking workshop from 'Phukaothong? brand and chef 'Paope? ? Jessica Wang, the latest champion from MasterChef All Stars Thailand exclusively at Central Bangna on 17 Oct 2020 at 14.00 hrs. and CentralPlaza Rama 3 on 24 Oct 2020 at 16.00 hrs. Meet Haadthip Plc., which will present Minute Maid, Splash and other products at their beverage booth. Participate in activities at the event for a chance to win a special gift set at CentralPlaza Hatyai and CentralPlaza Surat Thani.
Discover the 'Vegetarian Festival 2020? and add a fun vibe and novelty to your vegetarian diet period at Central Pattana?s shopping centers nationwide, 'The Destination of Vegetarian Lifestyle?, from 15-26 October 2020 Don?t miss the following vegetarian dishes and highlight activities:
- centralwOrld join hands with Central Food Hall to hold the World of Vegetarian event, which gathers together over 100 exclusive dishes from legendary restaurants led by Lhong Tou Cafe, J. Aeng Talat Phlu restaurant, Khao Tom Plaengnam (rice soup), Jethip Fried Tofu Samyan, Samsen Villa restaurant, BUN101, Charcoal Soymilk and Alice Cafe.
- CentralPlaza Rama 3 presents street-style vegetarian dishes and more than ten legendary restaurants in one place such as KanKee NamtaoThong restaurant from Charoen Krung Road, Liao Liang Seng (a Teochew restaurant that has operated over six reigns), Lim Auang Sui Teochew Dim Sum restaurant from China Town, J. Aeng?s old recipe fish maw soup restaurant from Talat Phlu along with Veggie Noodles restaurant, a haven for noodle lovers and WUFU, a cafe for those who are lactose intolerant.
- CentralFestival Chiangmai will serve you with over 100 dishes of sweet and savory vegetarian food from popular restaurants in Chiangmai, which will create special vegetarian fusion foods for you. Moreganic restaurant, a popular vegetarian restaurant from Away Chiang Mai Thapae Resort. The highlighted menu items at the event include wholegrain fried rice, spicy Spanish pasta, 'Detox Pad Thai?, vegetarian shiitake spaghetti with dried chili, vegetarian salted fish spaghetti and spicy rice vermicelli salad with vegetarian 'pork? rinds. There are also desserts e.g. vegetarian 'Rainbow Bing?, vegetarian cendol dessert, vegetarian sugar palm cakes and herbal drinks.
- CentralPlaza Hatyai has created a shrine for worshipers of the Goddess of Guanyin and other gods for blessings, and gathers together a number of vegetarian and vegan restaurants as well as offering special promotions: Spend 1,200 baht and up at participating restaurants in the shopping centers ? get a free foldable silicone cup.
- CentralPlaza Udon Thani is where you can discover various well-known restaurants in Udon Thani province. The highlighted menus include deep fried tofu in gravy, rad na (vegetarian noodles in gravy), spicy papaya salad, delicious mushroom salad, special dishes presented by Centara Hotel?s chef along with desserts such as vegetarian brownies and vegetarian toffee cake. The branch will also please Vegetarian Festival participants with the sacred objects zone, which is replete with Chinese gods from the Naja Chinese Shrine.
- CentralPlaza Grand Rama 9 will be filled with a variety of vegetarian dishes such as vegetarian stir-fried noodles, and jui kuay (steamed rice cake with preserved radish) from China Town. See a demonstration of how to make 'Dragon's Beard Candy?, which has been passed down from ancient times and participate in worshiping and asking for blessings from a replica of the Bodhisattva Guan Yin from the Guan Yin Shrine, Chok Chai 4.
- CentralPlaza Bangna is where you will find various vegetarian and auspicious dishes from popular vegetarian restaurants such as Royal Dragon restaurant and Hongmin Chinese restaurant in addition to delicious chestnuts from China Town, ton-phon vegetarian food, garlic chives cakes from Talat Phlu and enjoy an exclusive cooking workshop of vegetarian dishes presented by 'Phukaothong? brand and chef 'Paope? ? Jessica Wang on 17 October 2020 at 14.00 hrs.