Kingston DataTraveler SE9 Is Honoured with iF Product Design Award

Information Technology Press Releases Monday March 11, 2013 15:20
Bangkok--11 Mar--Professional Media Business

Kingston, the independent world leader in memory products, today announced that the Kingston DataTraveler SE9 USB flash drive has received the prestigious iF Product Design Award for 2013. The award has been globally recognised for over 60 years as a trademark for successful design of products in different categories. The iF International Forum Design Hannover organizes the iF design awards, and the iF design awards mirror both current trends in design and the economic benefits delivered by well-designed products.

Kingston received the award within the “Computer” category. A jury of experts chose this year´s winners amongst 3,011 submissions. For the final decision, the jury considered design quality, manufacture and choice of material next to the degree of innovation, environmental sustainability, functionality and ergonomic design criteria. Factors such as security, brand value and branding were also assessed by the jury when selecting the winning product design.

The iF award-winning DataTraveler SE9 USB flash drive has a stylish metal casing with a large key loop that lets users easily attach the drive to a lanyard or keyring.. The small form factor makes it a great accessory for notebooks like Intel’s Ultrabook PCs, as well as tablets that offer USB ports. Its durable casing lets users securely carry this drive everywhere they go with their new devices. DataTraveler SE9 is available in capacities of up to 64GB. In addition to the existing DataTraveler SE9, the drive also comes with a 24-karat gold-plated casing, called DataTraveler GE9. DTGE9 was designed by industrial designer Arman Emami, who previously won the product design award in the widely recognised Red Dot Industrial Design contest.

The iF product design award was announced on 22nd of February, 2013 at the iF design award ceremony in Munich, Germany. Thomas Marschner (Kingston Vice President Sales and Marketing, EMEA) and Christian Marhöfer (Kingston Regional Director, DACH) accepted the award on behalf of the Kingston Team. “We are very proud that our product got such famous design award for the second time”, said Nathan Su, Flash Memory Sales Director, APAC Region, Kingston. “Kingston always thrives on providing technically reliable products with contemporary and high-quality features. This award encourages us to continue working hard on producing products with exceptional designs.”

DataTraveler SE9 details and a product data sheet are available under http://www.kingston.com/en/usb/personal_business#dtse9h.
For more information on the iF design awards 2013 and for iF press material, please visit http://www.ifdesign.de/index_e.

Pictures of the award ceremony can be found at http://www.ifdesign.de/awardsnight_e and of the Kingston Team under https://ifdesignaward.miovent.de/urkundenausgabe/s/file/1361879451/gallery/512a8643f753dffd280000ea.

Kingston can be found on:
Facebook: http://www.facebook.com/KingstonBlogFansClub.en
YouTube: http://www.youtube.com/user/KingstonAPAC
About iF International Forum Design GmbH and iF Industrie Forum Design e.V.

For 60 years, iF has been known as a perfect mediator between the worlds of design and business. Starting in 1953 as Sonderschau formgerechter Industrie-erzeugnisse at the Hannover exhibition center, iF has become an international design center with new headquarters in the center of Hannover and with exhibitions in many parts of the world. The original iF Industrie Forum Design e.V. is today supported by iF International Forum Design GmbH, which organizes the iF design awards, in particular the three major awards: the iF product design award, the iF communication design award and the iF packaging design award. The iF design awards mirror both current trends in design and the economic benefits delivered by well-designed products.


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