Best Western Reinvents Its Mobile Guest Experience with Launch of New Mobile Website and Apps

Friday 02 October 2015 18:00
Best Western International has launched its next generation release of mobile apps. This marks the second in a three phase plan to redesign Best Western's digital platform, including introducing a newly redesigned and fully responsive bestwestern.com in the spring of 2016.

Best Western International reimagined its online booking experience by starting where many of its customers doon their smart phones and tablets. By adopting this mobile first mentality, the company has created a guest experience based on a clean, uncluttered interface that is easy to use and provides the information guests want.

The launch of the mobile website is the second phase in a three phase plan to redesign Best Western's digital platform, which includes discarding the best website in the hotel industry (Compuware; Best of the Web Gold Award; 2012-2015) and building an entirely new bestwestern.com.

"With our new mobile website and apps we have built simple, seamless online experiences designed to increase bookings, create guest loyalty and set expectations for an exceptional guest experience," said Dorothy Dowling, senior vice president, marketing and sales. "With our mobile first mindset we are reinventing our guests' mobile experience from top to bottom and providing a state of the art platform to connect with Best Western."

To view video asset associated with this release please visit: https://www.youtube.com/watch?v=O3Hl0Wf7AoI

Features of the new Best Western mobile website and apps include:

Innovative hotel comparison view

Improved search function with ability to filter results based on rate, amenities, etc.

An engaging map-based feature which shows nearby attractions and points of interest

An enhanced visual design incorporating more images and rich media

Best Western Rewards® integration to encourage earning and redemption of points

"With this next generation release of the Best Western mobile website and apps our goal is to increase engagement and help users complete the booking process. We have added features that users will find to be familiar, useful and incredibly easy to use in order to plan, research and book their travel using their favorite device," said Greg Adams, vice president of business technology and eCommerce.

"We are excited about this new and advanced platform which will increase guest engagement and help to push more revenue to our hotels in Asia" said Olivier Berrivin, MD International Operations, Best Western International- Asia.

To download the smart phone mobile app for iPhone please go to: http://itunes.apple.com/us/app/best-western-to-go/id343620821?mt=8

To download the smart phone mobile app for Android please go to: https://play.google.com/store/apps/details?id=com.bestwestern.android