HP reinvents security with global campaign starring Christian Slater

Information Technology Press Releases Friday February 17, 2017 11:31
Bangkok--17 Feb--PR & Associates
The Wolf web series part of new "HP Secure" call to action

HP Inc. today introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with award-winning actor Christian Slater and the premiere of the newly launched HP Studios' web series, The Wolf, highlighting how corporate networks can be hacked and what companies must do to protect themselves. Watch and share the trailer and web series at www.hp.com/TheWolf.

In the series, Slater systematically hacks a company - from the mailroom to the boardroom - through overlooked vulnerabilities and poorly secured printers and PCs. This first installment reinforces that security is no longer just the responsibility of the network or is something at the perimeter, but a concern for everyone.

"As the universe of connected devices grows exponentially, so does the sophistication and magnitude of cyber attacks. Securing devices, data and identities is an imperative in driving continued confidence in technology and with whom and with what we choose to connect," said Antonio Lucio, HP Chief Marketing and Communications Officer. "HP is leading from the front to continually make meaningful progress in securing the future of computing, and The Wolf is a creative way to raise awareness of this growing challenge for companies."

"Christian Slater's ability to play a charmingly sinister hacker, combined with his popularity in the cybersecurity world, make him the perfect partner to expose security issues that leave businesses vulnerable to attacks. Stay tuned for how The Wolf story evolves and helps turn threat and vulnerability into HP Secure," said Lucio.

The Wolf is directed by BAFTA and Emmy nominee Lance Acord and edited by Academy Award winner Kirk Baxter.

"Hacking is a serious and growing problem for businesses and consumers. When HP asked me to partner on this series, I thought it was a great opportunity to help educate the public about how to better protect against cyber attacks," said Christian Slater.

Over the coming months HP will be elevating its commitment to reinvent security through a broad range of partnerships, events and product innovations for the most secure devices , solutions and technologies.
For more information about HP Secure, visit www.hp.com/go/reinventsecurity

Latest Press Release

Rohde Schwarz Achieves Transportation Security Administration (TSA) Certification for Its RS QPS200 Security Scanner

The R&S QPS 200 from Rohde & Schwarz is the first new people screening system to be certified by the TSA for use at US and international aviation and other security checkpoints. Rohde & Schwarz, a world leader in manufacturing test and...

HUAWEI Mate 10 Pro Opens for Pre-Booking from 18th -26th November 2017 With Gifts Valued over 6,000 THB

HUAWEI Mate 10 Pro, the first smartphone with AI chipset and the world's largest dual f/1.6 aperture from Leica , opens for pre-booking from 18th-26th Novmber 2017. Consumers could place 2,000 THB depostie for the pre-booking. For consumers who book...

DEPA declares themselves as the new e-government to bring digital innovation toward Thailand 4.0 and to develop 77 smart cities within 5 years.

On November 14, 2017 at Empire Tower Dr.Nuttapon Nimmanphatcharin, President of Digital Economy Promotion Agency (DEPA) under Ministry of Digital Economy and Society, hosted the first ever talk show in the ""DEPA: Digital Transformation Thailand"" with...

OutSystems Announces Five New DevOps Features to Help Enterprise IT Adopt Low-Code

- Integrations with Microsoft Visual Studio, Jenkins, and other new features make it easy to use OutSystems with complex DevOps toolchains OutSystems , provider of the number one platform for low-code development, today announced the release of multiple...

Metavine#s Crowd Machine Unveils Their Vision for the Evolution of Blockchain

- First-To-Market With A Full Blockchain Developer Stack To Decentralize Apps of The Future Metavine Labs, responsible for the renowned Metavine Genesis(TM) product, today unveiled a prototype for the evolution of blockchain and the creation of fully...

Related Topics