Panasonic launches i-Pro Extreme Surveillance Camera and offers product warranty up to 5 years, the first in Thailand

Information Technology Press Releases Friday March 17, 2017 14:03
Bangkok--17 Mar--NEWS PERFECT COMMUNICATION

Panasonic shakes the surveillance camera market and aims to maintain its No. 1 position in the market with a 5 year warranty campaign including inspection, repair and spare parts, the first in Thailand. In addition, the Company has launched a new i-Pro Extreme 2017 security camera for hazardous areas with H.265 data compression technology and network theft protection.

Ms. Ranee Sitthikeaw, Group Manager of Security Solution of Panasonic Siew Sales (Thailand) Company Limited, revealed that the Company wanted to satisfy every need of customers. Beside new products and innovations, we also emphasize on the importance of after-sales service, especially product warranty. Most of the dealers would provide up to 3 year warranty. It is because, usually, after the period, most of the products will begin to have problems. In addition, government agencies or private companies would calculate depreciation of this type of product based on 5 year period. Therefore, distributors or customers would have to bear the inspection, repair and spare parts cost for the remaining 2 years by themselves which will lead to higher business costs. In respond, Panasonic launches a 5 year warranty campaign including inspection, repair costs and spare parts as the first service provider in Thailand. This is to provide highest benefits to customers and all distributors of the Company as well as reinforce confidence of product quality of Panasonic.

"In an overview, this year, the surveillance camera market is still very competitive, especially the price strategy. In this regard, Panasonic has been offering quality products with state-of-the-art technology which cater to all needs. Hence, we do not focus on price competition but to present the full potential of our products to motivate consumers to choose our products. We believe that this is the most effective strategy for the current situation. The 5 year warranty campaign will start with all i-Pro products, including the latest i-Pro Extreme Security Camera which will be officially launched in April 2017. Presently, Panasonic has a market share of about 12 percent of the total market which worth about 3.5 billion baht. It is expected that the campaign and the new product will increase the Company's market share from 3-5 percent this year and will allow the Company to maintain its No. 1 position for security products in Thailand among major projects nationwide" said Ms. Ranee.

i-Pro Extreme is the latest Panasonic security camera with H.265 compression technology and data security system that will meet the customers who require to use the products in hazardous environment and high-risk climates effectively, especially in monitoring public areas, risky or areas with extreme environments or for an organization that needs to install large number of surveillance camera and keep the information for a long time, such as banks, government agencies, private companies, etc.

i-Pro Extreme is available in 20 models, with price ranging between 12,000 - 200,000 baht.

Latest Press Release

Honor Confirms Expansion to Southeast Asia Smartphone Market

Honor, a young, innovative, and trend-setting brand under the Huawei Group, today introduced the Honor 7X, the latest member from its X-series range, to Malaysia, opening the new chapter of Honor's global journey into Southeast Asia. More about Honor...

Dahua Launches Innovative HDCVI-PoC Technology

Innovating to better serve users, Dahua, a leading solution provider in the global video surveillance industry, has simplified the installation of HDCVI surveillance system with its Power over Coax (PoC) technology, which transmits both video, audio,...

Shopee Recommends the Perfect Gifts for Your Loved Ones this Festive Season

This festive season, Shopee is here to help you find the perfect gifts for your loved ones. With around 8 million active listings, you'll be sure to find what you need on Shopee - whether it's finding the right gift for your family, or that special...

PTTEP and Prince of Songkla University unveil first Thai Beach Cleaning Robot

PTT Exploration and Production Public Company Limited (PTTEP) unveiled the beach cleaning robot developed in collaboration with Faculty of Engineering, Prince of Songkla University under the "PTTEP Love Sea Love Beach" project. The robot is the first...

Lazada to offer Apple products to Southeast Asia customers

Fans of Apple can soon buy their favourite Apple products on Lazada, Southeast Asia's leading eCommerce company. As an authorised online reseller, Lazada's customers will be able to choose from a wide range of Apple products including iPhone, MacBook,...

Related Topics