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Launched in March 2011, LifeMiles has grown to include more than 7 million members, who have made it the winningest Program in the Americas over the last 3 years of the loyalty industry's prestigious Freddie Awards. Avianca, a Star Alliance member, has its headquarters in Colombia, and also the youngest fleet (169 aircraft) of all Latin American airlines, with which it serves some 105 destinations in 28 countries.
IBS' iFly Loyalty is a new-gen loyalty management product that supports the diverse needs of customer engagement of the airline industry, including Frequent Flyer Programs, Coalition Programs, SME and Corporate Programs. The solution enables management across multiple program ecosystems from the same software and allows personalized communication to reach out to customers. It supports strategic decision making with data-based predictive and prescriptive analysis, and is compliant with major airline coalitions viz. Star Alliance, oneworld, SkyTeam.
LifeMiles' Chief Executive Officer, Matt Vincett said: "We are pleased to be partnering with IBS, whose iFly system will be a key enabler of us achieving our service and growth objectives over the coming years. At LifeMiles, we are constantly innovating to provide members with more options and with ever greater value; we are counting on IBS to collaborate with us in these endeavors moving forward and look forward to working with the IBS team."
"This is a strategic win for IBS' loyalty solution and the first customer in the Central American region. We consider this as an extremely important milestone for expanding our footprint in the Central and Latin American regions. As a technology partner offering the widest bouquet of aviation software products, we hope to leverage our relationship with a proven airline like Avianca to make IBS the most recognizable brand on innovation for the airline industry in the region," said Jitendra Sindhwani President & Head - Aviation Business Services, IBS.
For media enquiries, please contact:
Bratati Ghosh
Chief Marketing Officer
IBS at [email protected] or
Mario Balladares
Director of Marketing
LifeMiles at [email protected]
More information on IBS is available at www.ibsplc.com
Source: IBS Software (IBS) and LifeMiles