Fitbit Announces Availability of Alta HR, the World’s Slimmest Fitness Wristband with Continuous Heart Rate Tracking

Thursday 04 May 2017 14:35
New Sleep Stages, Sleep Insights and Fitbit Community available this week in the free Fitbit app

Fitbit (NYSE: FIT), the leader in the connected health and fitness market, announced the availability of Fitbit Alta HR™ at retailers across Thailand. The world's slimmest fitness wristband with continuous heart rate tracking, Fitbit Alta HR combines the benefits of PurePulse® technology with automatic exercise recognition, sleep tracking, battery life of up to seven days, and smart notifications in a slim, versatile design that fits your personal style. Fitbit's new software features: Sleep Stages, Sleep Insights and the Community tab including Feed, are available in the free Fitbit app across Android, iOS and Windows devices.

Reach Your Goals in Style with Fitbit Alta HR

Building on the popular Fitbit Alta™, Alta HR provides you with new health and fitness capabilities that are powered by PurePulse continuous, wrist-based heart rate tracking, such as better measuring calorie burn, seeing real-time heart rate zones, viewing resting heart rate trends, and access to more advanced sleep tracking and insights. These advancements will help you:

- Stay on track toward your health and weight goals by exercising at the right intensity and tracking calories in vs. calories burned each day.

- Make more informed decisions about your health by seeing how consistent exercise can improve your resting heart rate over time.1 A decrease in resting heart rate is a key indicator of cardiovascular health; changes up or down may indicate illness or other issues.2

- Better understand your sleep quality by gaining insight into time spent in light, deep and REM sleep as well as how different activities and habits affect your sleep patterns; receive personalized insights on how to improve your sleep for better overall health.

Fitbit Alta HR is available in Thailand for 7,490 baht with a Classic band in black, blue gray, coral or fuchsia.

Guidance & Motivation through the Fitbit App to Support You on Your Health Journey

Fitbit's new software features provide users with the guidance and coaching needed to reach their health and fitness goals:

- Sleep Stages is now available on Fitbit Alta HR, as well as Fitbit Blaze devices (English only) via the Fitbit app on Android, iOS and Windows and on Fitbit.com, and is coming soon to Fitbit Charge 2. Powered by PurePulse, Sleep Stages uses accelerometer data and heart rate variability (the changes in time between beats), plus Fitbit's proven algorithms to more accurately estimate how long you spend in light, deep and REM sleep stages, as well as time awake, each night to help you better understand your sleep quality.

- Sleep Insights is now available via the Fitbit app with all Fitbit devices that track sleep.6 Sleep Insights provide actionable guidance and coaching to help you improve the quality of your sleep and, in turn, your overall health. As you continue to track your sleep, the insights will become more personalized to you, your sleep patterns and your activities.

- Fitbit Community will be available this week to Fitbit app users in the U.S. on Android, iOS and Windows devices. Community is a new social feature that includes Feed, Friends and Groups, that offers more engaging ways to connect with friends, family and groups of like-minded people for support and inspiration as you progress along your path to better health and fitness.

- Cardio Fitness Level and Relax guided breathing are both now available on Fitbit Blaze. Cardio Fitness Level provides a snapshot of your cardiovascular fitness based on your estimated VO2 Max, while Relax guided breathing offers two- and five-minute sessions that are personalized to your breathing rate so you can gain the benefits of a guided breathing practice.

Alta HR are available online and in stores in Thailand including Banana IT, Dotlife, Jaymart, Kingpower,B2S, Koan, power buy, TSM, Lazada, Central Online, Bemynt, Tohome, Proflexy, IT City, Avarin, True shop.