SONY SMASHES TV MARKET AT FULL COURSE EXPANDS ITS 4K HDR (HIGH DYNAMIC RANGE) TV LINE-UP WITH NEW X SERIES AND A SERIES, CONVEYING THE REALITY WITH UNPARALLELED CONTRAST

Information Technology Press Releases Friday June 30, 2017 11:32
Bangkok--30 Jun--Sony Thai

Sony Thai Co., Ltd. proceeds to create the new phenomenon of TV viewing in Thailand, underlining the quality advanced technology leader, introducing A1 series, Thailand's first BRAVIA OLED TV to excite TV industry, conveying unprecedented and unparalleled home entertainment experience with perfect image clarity and powerful sound, together with the debut of 2017 BRAVIA line-up with total 29 models. 18 models come with 4K HDR technology and packed with a variety of functions enabling easy access to entertainment experience for the new generation consumers, reflecting the trend of large screen and ultra-clarity, convincing the launch of BRAVIA product line to create the new phenomenon of TV market. The new BRAVIA by Sony will start phasing on shelf in June. The pre-booking for BRAVIA OLED TV – A1 Series will start from July 24th to August 13rd 2017 with an exclusive premium pack containing a PS4 Pro game console and a game software with total value over 18,000 Baht.

Mr. Tetsutaka Suda, General Manager - Product Marketing of Sony Thai Co., Ltd., unveiled that "Sony continues to penetrate the market and reinforce its TV business to grow on a continual basis with commitment to developing products and technologies. Sony TV has combined full-fledged experience and expertise for long time to always offer latest products and improved quality of picture and sound as well as developing product features that meet today's lifestyle and a variety of consumer demand, such as large screen TV, smart device connect and high definition in order to deliver experience and enrich exclusive entertainment from TV viewing. Today Sony is ready to launch BRAVIA OLED TV, the latest line-up and the first ultimate TV coming with OLED technology first time in Thailand. Viewers will be amazed by exclusive experience, superior to regular HD TV. Simultaneously, a broad spectrum of 4K BRAVIA models featuring HDR technology debuts in line with rapid expansion of large screen TV and high definition trend. Sony believes that the introduction of new BRAVIA TV line-up will meet demand of new generation consumers and upgrade TV quality to the next level to ensure best viewing experience for consumers."

The BRAVIA OLED TV, latest line-up from Sony, integrates technologies lately developed to enhance image and sound efficiency and perfect function. The BRAVIA OLED TV is principally designed to meet consumer demand, showcasing OLED (Organic Light Emitting Diodes) screen with 8 megapixel resolution for more realistic and brighter color, higher contrast and smoother animation image than other TVs while saving energy. The BRAVIA OLED TV operates with latest state-of-the-art processor X1™ Extreme, increasing real-time processing efficiency by 40% and portraying image details significantly superior to other LED TVs. Moreover the 4K HDR or High Dynamic Range with 4K resolution produces more realistic and clearer pictures than before, combining the powerful technology TRILUMINOS™ Display and 4K X-Reality™ Pro to thrill viewers with lifelike image coming out of TV.

Besides picture quality, Sony pays special attention to audio power with the development of new technology Acoustic Surface™ Sound emanating stereo wave and directing sound from TV screen, producing highly clear and naturally realistic in every sound dimension just like staying in the real situation.

Moreover the BRAVIA OLED TV runs on Android TV version 7.0 operating system, allowing the TV to work as the Chrome Cast, bringing contents from smartphone or tablet up on screen and, therefore, casting picture and video playback from YouTube on TV while using Social Network on smartphone as usual. Users can also have more fun from games on PlayStore.

Sony has established offensive strategy for marketing communication to penetrate market and create product awareness of BRAVIA OLED TV to stay in consumer's heart, engaging Above the Line and Below the Line communication through online channel, the mainstream communication for new generation. By focusing on new technology introduction to wider consumer groups, coupled with sales promotion activities participated by distribution agents, consumers will experience the new way of perfect TV viewing. With the unprecedented technology and unparalleled innovation, we are convinced that the BRAVIA OLED TV will satisfy demand of consumers and overwhelmingly win the heart of consumers."

2017 BRAVIA TV MODELS
BRAVIA OLED TV Line Up / 4K HDR Android TV

A1 Series – The first ultimate BRAVIA OLED TV from Sony in 65" and 55" screen features stand-less design and top of the line processor X1™ Extreme, supporting 4K resolution with HDR technology and full-fledged technologies including 4K X-Reality™ Pro, TRILUMINOS™ Display, combining the powerful sound quality from Acoustic Surface™ Sound driving crisp and clear sound realistic in every detail, available this August in 65" for 229,990 Baht and 55" for 119,990 Baht. Sony will open pre-booking from June 21 to August 13. Customers pre-booking during such period will receive exclusive gift, PS4 Pro console with Crash Bandicoot, total value of 18,000 Baht.

BRAVIA 4K HDR TV Line Up

X94E and X93E Series – BRAVIA 4K HDR TV, 75" and 65," features incredible design of slim and beautiful TV with Ultra Slim Design, fully loaded with premium picture and sound technology such as Slim Backlight Drive+, X1™ Extreme, 4K X-Reality™ Pro, TRILUMINOS™ Display and X-tended Dynamic Range™ Pro, with 4K HDR resolution, all Android TV features and display application for your entertainment. The X94E Series, 75" is available for 269,900 Baht and X93E, 65" for 115,900 Baht, ready this June.X90E Series – BRAVIA 4K HDR TV, 65" and 55," powered by quality technologies such as X1™ Processor,4K X-Reality™ Pro, TRILUMINOS™ Display and X-tended Dynamic Range™ Pro, offering 4K HDR detail and clarity and full range of Android TV features. The 65" is available for 91,990 Baht and 55" (black or silver frame) for 56,990 Baht this June.X85E Series – BRAVIA 4K HDR TV, 75," 65," and 55," provides ultra clear TV experience with spectacular details of color and light from 4K HDR technology, packed with quality technologies including X1™ Processor, 4K X-Reality™ Pro and TRILUMINOS™, 75" available for 149,990 Baht, 65" for 79,990 Baht and 55" to be announced. Every model will be phasing on shelf from June.X80E Series – BRAVIA 4K HDR TV features quality technologies including 4K X-Reality™ Pro and TRILUMINOS™ Display producing fantastic and realistic lively color in 3 screen sizes; 55," 49" and 43" for 39,490 Baht, 30,490 Baht and 26,990 Baht respectively. All modes are available today.X70E Series – BRAVIA 4K HDR TV, the 4K resolution TV comes with quality technologies including 4K X-Reality™ and Motionflow to smoothen animation combining the incredible sound system ClearAudio+™ formulating clear sound naturally realistic in all details such as music, conversation and effects, available in 4 screen sizes including 65," 55," 49" and 43" for 68,990 Baht, 32,990 Baht, 27,490 Baht and 24,990 Baht respectively, in store from June.

BRAVIA Full HD TV

· W75E Series – BRAVIA TV features Full HD and TRILUMINOS™ Display, supporting HDR, convenient with shortcut to YouTube from the remote control, Thai language input, connecting to entertainment from built-in Wi-Fi making you enjoy a variety of uses on the Internet. Play video clip from YouTube and movie streaming, available in 49" for 24,490 Baht and 43" for 21,490 Baht, in store today.

· W66E Series – The Full HD TV highlights X-protection pro technology protecting TV from humidity, dust, electrical shock and thunder, providing easy and quick access to favorite video clips from YouTube on screen, supporting Thai language input, available in 49" for 21,990 Baht and 40" for 17,990 Baht today.

Interested customers may enquire for product information from Sony Information Center, call 0-2715-6100 or visitwww.sony.co.th

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