Treasurist – Thai Tech Startup crafting personal financial advisor software, targeting AUA THB1,000Mil.

Wednesday 19 July 2017 09:24
Seeing opportunities where the nation is heading toward Digital Transformation and Thais start using more and more financial services online, Treasurist.com introduces tailor-made portfolio recommendation for investing through mutual funds. Treasurist partners with Phillip Securities (Thailand) PCL to bring the recommended portfolio into real investment. It targets young generations who wants to invest for long-term benefit and want their investment looked after by professionals. Treasurist targets THB 1,000 Million asset under advisory within this year.

Mr.Sakunphat Jirawuthitanant, Founder and Executive Director of Treasurist Co.,Ltd "We creates Treasurist from seeing the unanswered demand from young generations from all professions who want to have long-term investment plan and retirement plan. But they do not have neither financial expertise nor time to adequately monitor their investment. In the past 5 years, mutual fund market size has grown more than 100% and the trend is still increasing every year. Because we are more alerted than ever in personal financial planning. However, investment through mutual fund is accounted for less than half of Thais' financial assets. This is due to the lack of understanding in mutual fund concept and characteristics which are perceived to be difficult and complex. Also, many are afraid of losing money and frauds. Thus, Treasurist develops fully automated fund and portfolio recommendation system, using technology together with more than 10 years of experiences and expertise of our team, to solve this problem. Treasurist.com interfaces are easy to use and to understand while sophisticated calculations are done behind the scene to ensure the quality and unbiased recommendations. Treasurist recommendations cover personalized portfolio and outstanding mutual fund selections. In the past, similar services are only available to high-net-worth individuals, but we develop Treasurist.com to be accessible by everyone without any consultation fee for our recommendation."

Treasurist's service is designed to be easy, convenience and one-stop from receiving investment recommendations to account opening and start investing. To received personalized portfolio and fund recommendations which only takes less than 3 minutes: 1) Go to Treasurist.com then answer a short questionnaire about your ability to take risk and willingness to take risk to assess your acceptable risk level 2) Receive personalized portfolio with all asset types and suitable proportion according to your acceptable risk level, using Mean-Variance Optimization and see annual expected portfolio return. 3) Register to see details of fund recommendations which come from big data processing that does not only by looking at historical performance but also future potential 4) Click on "Start investing now with this plan", enter required details and receive confirmation email from Treasurist with all documents for account opening and investing. 5) You will be contacted by our partner, Phillip Securities (Thailand) PCL to process your account and investment.

With Treasurist's standout model, its clear direction and commitment, it was selected by organizations from both government and private sectors that support startups using innovation and technology to strengthen their business potential. This includes Advance Info Service PCL - AIS The StartUp incubator program, and National Science and Technology Development Agency – Start-Up Voucher Project. Recently, Treasurist was chosen to join RISE Hong Kong 2017, world's famous tech startups conference, where both startups and tech companies from all around the world comes to join the conference and showcases, and looking for business opportunity, partnership and investment deals.

"Result from the initial launch of Treasurist.com, there are over THB 10,000 Million investment-ready value from users that have received our recommendations. And more than THB 300 Million investment value from users who want to open their investment account through us. Treasurist sets asset-under-advisory at THB 1,000 Million within this year" says Sakunphat.