CP All Appsynth Triumphant at Regional Mobile Excellence Awards (2018)

Information Technology Press Releases Friday February 16, 2018 15:19
Bangkok--16 Feb--smartvin
Convenience store giant CP All and leading mobile development and marketing agency, Appsynth, have been awarded Silver for Best Campaign (Incentives and Rewards) at the Mob-Ex Awards in Singapore.

The team was selected in recognition of their work on the M-Stamp by 7Rewards loyalty campaign for 7-Eleven Thailand. The competition recognises the most innovative and impactful mobile experiences from companies across APAC. 150 campaigns were shortlisted for the contest, featuring global brands including Samsung, Mastercard, KFC, Disney, Ford, Sony, Walls, Johnson & Johnson, Universal, Lego and Nike, to name a few. Of the 3 Thai campaigns shortlisted, 7-Eleven was the only one victorious.

The winners were selected by an esteemed panel of over 20 judges consisting of Directors and Digital leaders from brands including McDonalds, AirAsia, Grab, L'Oreal, Sephora, Clarks, Porsche and Procter & Gamble.

The winning M-Stamp campaign digitized 7-Eleven's extremely popular stamp collection scheme. The campaign, which will return later this year, allowed users to collect stamps on their smartphone to enjoy a more gamified digital experience and more convenient way of collecting. This innovation effectivelybridged the gap between the online and offline experience, enabling customers to maintain ongoing interaction with the brand both in and outside the store.

Expressing his delight at receiving the award at the Singapore ceremony on behalf of CP All, Appsynth's Managing Director, Bob Gallagher, said:"To win an award in a category with such a high level of competition - the likes of AIA, UOB, Maybank, and Digi Telecommunications - makes this an amazing achievement for everyone involved. We are honored to see 7-Eleven Thailand recognized as a regional mobile leader, and proud that the team's creative efforts have successfully represented Thailand on an international stage".

One of the biggest challenges in implementing a digital loyalty campaign is changing deeply engrained customer behaviour around physical stamp collection, which in 7-Eleven's case has been in place successfully for many years. To overcome this, CP All planned a compelling experience that offered enhanced functionality to the user, such as the ability to share stamps with friends instantly, as well as offering an enhanced experience that gave users the chance to win exclusive coupons and prizes, adding to the fun of participating. As with their paper counterparts, customers could collect M-Stamps towards earning exclusive branded merchandise, which for this campaign featured the popular characters of Sanrio.

The success of the 7Rewards campaign has been astronomical: During the 79-day promotional period the app was #1 in its App Store category for 52 days, holding the top position 66% of the time. The app topped both the iOS and Android Lifestyle charts, and has remained a staple top 20 feature in both charts since. The campaign was enjoyed by millions of customers and successfully reinforces 7-Eleven's position as the most-loved convenience brand in Thailand.

About CP All
CP All Public Company Limited is one of Charoen Pokphand Group, the founder of 7-Eleven convenience store businesses in Thailand.
About Appsynth

Appsynth is Thailand's leading mobile agency, providing mobile design, development and marketing solutions for global and domestic brands, such as 7-Eleven, LINE, True, Toyota, Krungthai-AXA, Casio, British Council, The Pizza Company and Royal Bank of Scotland. The company's client base spans 15 countries, and has generated more than US $40M in app revenue and over 30 million app downloads for its clients.

For more information, visit: www.appsynth.net

Latest Press Release

Huawei Wins GSMA Best Mobile Innovation for Smart Cities Award

Huawei recently received GSMA's "Best Mobile Innovation for Smart Cities" award in Barcelona. The award commends Huawei for its innovative contribution as the first to apply NB-IoT technology to a dozen smart city projects. "NB-IoT technologies are now...

Have No Fear that Robots are Here

"Robots need us in a relationship and partnership. People must view this as an opportunity, not with fear," Dr. David Hanson, founder and CEO of Hanson Robotics, said during a press conference in Bangkok organized by Thailand's Slingshot Group along with...

ZTE 2017 Full-Year Revenue Rises to RMB 108.82 Billion

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, today reported a full-year revenue of RMB 108.82 billion in 2017, 7.5% higher than a year...

The Olympic False Flag: How infamous OlympicDestroyer malware was designed to confuse cybersecurity community

Kaspersky Lab's Global Research and Analysis Team has published the results of its own research into attacks by the OlympicDestroyer malware, providing technical evidence of a very sophisticated false flag placed inside the worm by the malware creator in...

Huawei Receives 2018 GSMA Award for Outstanding Contribution to the Mobile Industry

The GSMA presented Huawei Technologies with the 2018 Award for Outstanding Contribution to the Mobile Industry. The award was presented at a special ceremony held last evening, where Huawei was recognized for decades of advocating new technology...

Related Topics