Borderless Access Launches #TAPP# - Key to the World of Consumer Behaviour and Emotions

Information Technology Press Releases Tuesday February 20, 2018 09:00
BANGALORE, India--20 Feb--PRNewswire/InfoQuest

Borderless Access, a global Digital MR Solutions Company, brings diverse consumer behaviour, emotions, and micro-moments within easy reach of brands with its new revolutionary product ' TAPP ' This launch is in line with its vision to be the global leader in providing digital market research solutions for understanding consumer experiences and behaviours, in growth and developed markets of the world; driven by advanced Analytics and Technology.

(Logo: )

Commenting on the launch of TAPP, Ruchika Gupta, CEO of Borderless Access, said, "As smartphones, social media and other digital communication platforms usage grows, it offers extensive opportunities to understand consumer behaviour in real-time and greater detail than ever before. This can be a boon for brands that are always looking for ways to reach out to their customers at the right moment to offer their products and services. With our years of experience in understanding consumers across geographies, we built TAPP, which has been pilot tested with two major global brands, allowing them to understand life moments and experiences of consumers at different timeslots and locations."

The product TAPP identifies patterns and trends by looking into consumers' interactions and their emotional state and behaviour within their environment with its unique methodologies and machine learning algorithms for rich, easy to interpret, actionable insights for brands. With TAPP, marketers and researchers can understand consumers' micro-moments to develop communication, manage brand activation, test concepts, evolve products, and much more.

TAPP empowers marketers and researchers to target in-situ and efficiently develop content as per their stories.
About Borderless Access:

Borderless Access , a global digital MR solutions company, provides access to experiences and life moments of engaged consumers from hard-to-reach audiences (Consumers, B2B & Specialist Audiences, including Healthcare) in the emerging and developed markets, driven by Technology & Community Analytics to its global clientele of MR firms, Ad Agencies, Consultancy firms, and End Enterprises.

Its' focus on innovation extends to providing market research products & solutions, such as Panel Solutions, SmartSight, HealthSight, and TAPP.
Media Contact:
Anshul Agarwal
Source: Borderless Access Panels Pvt Ltd.

Latest Press Release

Huawei Wins GSMA Best Mobile Innovation for Smart Cities Award

Huawei recently received GSMA's "Best Mobile Innovation for Smart Cities" award in Barcelona. The award commends Huawei for its innovative contribution as the first to apply NB-IoT technology to a dozen smart city projects. "NB-IoT technologies are now...

Have No Fear that Robots are Here

"Robots need us in a relationship and partnership. People must view this as an opportunity, not with fear," Dr. David Hanson, founder and CEO of Hanson Robotics, said during a press conference in Bangkok organized by Thailand's Slingshot Group along with...

ZTE 2017 Full-Year Revenue Rises to RMB 108.82 Billion

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, today reported a full-year revenue of RMB 108.82 billion in 2017, 7.5% higher than a year...

The Olympic False Flag: How infamous OlympicDestroyer malware was designed to confuse cybersecurity community

Kaspersky Lab's Global Research and Analysis Team has published the results of its own research into attacks by the OlympicDestroyer malware, providing technical evidence of a very sophisticated false flag placed inside the worm by the malware creator in...

Huawei Receives 2018 GSMA Award for Outstanding Contribution to the Mobile Industry

The GSMA presented Huawei Technologies with the 2018 Award for Outstanding Contribution to the Mobile Industry. The award was presented at a special ceremony held last evening, where Huawei was recognized for decades of advocating new technology...

Related Topics