Shopee announces regional partnership with NIVEA across Southeast Asia

Information Technology Press Releases Friday May 11, 2018 14:32
Bangkok--11 May--Triple Eight Ideas
Shopee users in 6 countries across Southeast Asia now have access to the complete product range, exclusive NIVEA products and special promotions

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced its partnership with global skin care brand, NIVEA across six key markets. Shopee users in Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines can now enjoy convenient access to an array of skin care essentials by NIVEA on the platform. To mark the launch, NIVEA will be holding an opening sale from 9 to 11 May 2018, featuring discounts of up to 50% off all NIVEA products on its Official Store on Shopee. To add on, the first 50 users who purchase a total of THB 500 of NIVEA products will be entitled to 1 SF city cinema deluxe seat movie ticket values THB 240.

The partnership was officiated with a Memorandum of Understanding signing ceremony on 9th May, represented by Chris Feng, Chief Executive Officer of Shopee, and Thomas Jose, Director E-Commerce Southeast Asia of Beiersdorf

Feng said, "Our users form the core of all our strategies, and the launch of NIVEA on Shopee is aligned with our commitment to continuously improve our product offerings to cater to the needs of our users. We believe that our partnership with NIVEA will improve our skin care category and help strengthen our positioning as the best e-commerce platform. We are pleased to welcome NIVEA as an official Shopee partner, and look forward to working closely with them to deliver greater choices and cost-savings for users across the region."

Based on a study by Statista, the global skin care market has been growing steadily over the years, and is estimated to hit 180 billion U.S. dollars by 2024. At the forefront of this growth is the APAC beauty market which achieved a compound annual growth rate (CAGR) of 6% over the past years, and makes up more than half of the total global beauty sales; demonstrating an increasing demand for beauty products, including skin care, by consumers in the region.

"E-commerce has continued to gain traction in the region as a result of increasing internet and smartphone penetration. Expanding our business online will provide consumers with convenience and access to NIVEA products, and provide them with value-added services such as different payment and shipping options," said Thomas Jose, Director E-Commerce Southeast Asia.

"As a key brand under Beiersdorf, NIVEA's corporate vision is to be the number one in skin care in all our relevant markets and categories. We believe that our partnership with Shopee as the leading mobile e-commerce platform in Southeast Asia will help us reach more consumers in the region, and provide them with access to the complete range of NIVEA products, as well as exclusive items and promotions. To provide consumers with peace of mind when shopping for NIVEA products online, we recommend our consumers to always purchase from an official online store, such as our NIVEA Official Store on Shopee," concluded Jose.

All NIVEA products can be found via the NIVEA Official Store on Shopee, and are protected under Shopee Mall guarantee - 15 days free return, 100% authentic guarantee, and free shipping when spend THB 200 Baht or more.

Shop your skincare essentials on the NIVEA Official Store on Shopee: https://shopee.co.th/nivea.
For more information, visit https://shopee.co.th/NiveaGrandLaunch
Download the Shopee app for free on Apple App Store or Google Play Store.
About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region's e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.


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