AIS forms strategic alliance with Honor

Information Technology Press Releases Wednesday June 13, 2018 16:16
Bangkok--13 Jun--AIS
Offering a professional photography experience with flagship smartphone Honor 10 at an affordable price

AIS, the leader in network innovations and the top digital service provider, continues to move forward in the smartphone market with the aim of meeting every customer's needs. AIS has announced a partnership with Honor – China's leading smartphone e-brand under the Huawei Group, and will be its exclusive partner in delivering a new hi-end smartphone experience at an affordable price. AIS is the sole-distributor of Honor 10 in Thailand, offering an intelligent smartphone to meet all digital lifestyles and support the AIS NEXT G network, the fastest mobile network in Southeast Asia. In addition to AIS shops nationwide, AIS focuses on online sales to capture the millennial market in line with the philosophy of the Honor e-brand.

Special! AIS customers will enjoy a 4,000 baht discount to only 9,990 baht (from the regular price of 13,990 baht) when applying for AIS Hot Deal packages starting at 899 baht and making an advance payment of 1,500 baht. Customers applying for the Premier Full HD, HOOQ and VIU packages enjoy free entertainment content on AIS Play app for 3 months, worth a total of 1,981 baht.

Mr. Pongsakorn Corvanich, AIS Marketing Communication and Activity Director, notes that AIS continues to introduce new products and services in response to customer demand. Millennials, a generation with the power of thought and decision making, are becoming the most important demographic. They also like to search for information on products and services via the internet.

Honor positions its innovative smartphones as an e-brand creation to meet the lifestyle of the young generation focusing mainly on online marketing and sales. Honor has been successful in building brand image a maker of best-in-class smartphones at affordable prices. Thanks to its advanced innovations, Honor has become one of the top smartphone brands in China. In addition, Honor is gaining popularity worldwide and enjoying rapid growth in ASEAN countries. Honor was officially launched in Thailand early this year.

"Today, AIS and Honor enter into a strategic partnership to offer a smartphone that perfectly meets the consumer's evolving needs. As the exclusive dealer, Honor 10 phones are available through both online and offline channels of AIS nationwide. Moreover, AIS prepaid customers will receive discounts up to 4,000 baht and enjoy 3-months free viewing of Korean series and global entertainment content", says Mr. Pongsakorn.

Mr. Akin Li, President of Honor Southeast Asia, adds that Honor was founded in 2013 to meet the needs of young Chinese consumers. Although Honor is still young, it has become a leading smartphone on the e-brand market. Honor is now expanding overseas to introduce these excellent smartphones to customers in line with its slogan "For the Brave", aiming to inspire, foster creativity and empower the young to achieve their dreams.

In addition to the exciting products, Honor is also coming up with marketing campaigns for Thai consumers. The strategic partnership with AIS enables Honor to expand its sales channels to perfectly meet Thai consumer needs.

Honor 10 is the latest flagship phone at an affordable price. Integrated with Beauty in AI technology, Honor is showcasing its lead in smartphone innovations with outstanding camera settings that will help customers shoot like a professional. The Honor 10 24MP+16MP dual-lens AI camera was developed and supported by the NPU processor in the AI chipset, which means it recognizes 500+ scenarios in 22 categories in real-time. It can pinpoint the outlines of various surrounding objects, like the sky, plants, people or even a waterfall, and identify their locations instantly. The intelligent AI features enable users to capture beautiful and sharp pictures in all situations and at every moment.

Honor 10 has a 5.84-inch screen equipped with an AI chip and independent NPU and operates on the EMUI 8.1 system, the components of which are designed to meet the digital lifestyles. Another remarkable feature is its CMF design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering color like an exquisite aurora. Together, these make Honor a global trend-setting smartphone. Honor 10 can be connected to AIS NEXT G, the fastest and highest internet network in Southeast Asia.

Honor 10 smartphones are available at AIS Shop nationwide and AIS Online Store. It's available in two colors: Phantom blue and Midnight black.
For more information, please contact AIS Call Center Tel. 1175 or visit www.ais.co.th/honor.

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