Dr. Banphot Vatanasombut, Managing Director of RTB Technology Co., Ltd., talked about marketing direction of accessory device or Mobile Lifestyle for the 3rd quarter. "RTB plans to expand music listener base to cover all growing segments and to satisfy demand in every level, by leveraging success of hi-end audio brand from Denmark "B&O or Bang & Olufsen" which has received great response from the emerging group of customers who love premium quality music and design since RTB started last year. This year, RTB joining force with Studio7, Thailand's major IT retailer, launches the latest 2 models of headphones and speaker innovation Earset and Beoplay 6 to the market.
The success of B&O brand is evidenced by ongoing sales growth, especially Beoplay E8 that introduces the brand to music lovers in Thailand with rapid growth, recording 70 million Baht sales within 1 year of launch. With RTB distribution channel coverage strength , currently we have about 50 B&O outlets and will expand upto 70 outlets by the end of this year. Moreover, new generation consumers value more about premium sound quality and unique design reflecting user's identity. These factors contribute to continual great success of B&O brand for RTB."
Dr. Banphot added more on the strategy to promote B&O this year. "RTB will proceed to increase brand awareness by adding B&O shop in shop with our partners to give consumer B&O product experience. This year we shall add new product line of B&O in response to smart home trend in global market."
Ms.Vimolmaln Vatanasombut, Chief Marketing Officer of RTB Technology Co., Ltd., disclosed "The introduction of Earset and Beoplay P6 continues to emphasize the human centric of audio innovation of B&O brand. Both product design and marketing communication are directly represented the brand character that will enhance the passion in our consumers' mind."
The Earset features the most design revolution of iconic product, Bang & Olufsen A8 since 2000. B&O brings the everlasting ear hook design together with the most up to date advanced wireless technology and premium graded materials for the B&O fans to experience classic design of earphones meeting requirements of consumers in the Digital Age. The Earset comes with Digital Equalizers via Beoplay app and supports easy phone call and music control. The earphones body is made from Anodized Aluminium for classic look and toughness. Soft rubber is included for comfort wearing. Battery extends use time up to 5 hours. Available in White and Graphite Brown for 12,900Baht.
The Beoplay P6 features wireless Bluetooth speaker meticulously engineered for both indoor and outdoor in everyday use. The attention to detail in the design of Beoplay P6 is prominent. The shape of the speaker allows for safe and stable standing, and with its smooth aluminium surface it can be easily gripped from any angle. The anodized and pearl blasted aluminium shell comes with the characteristic hole pattern that shapes elegantly around the corners to give the 360-degree sound dispersion, while the double layered premium leather strap adds a warm contrast and provides a touch of exclusivity and reliability. Moreover, the splash and dust resistant design makes it possible to use the speaker in any room around the home. The Beoplay P6 offers full functions control of speaker including play-pause music, answer/end. As part of the interface is a OneTouch Button to enable the smart features. Access Siri or Google Assistant on your phone, accept calls, or switch through ToneTouch presets via Beoplay App for a personalised music experience. The built-in battery extends use time up to 15 hours per one charge, available in Black and Natural for 16,900 Baht.
MS.Nattanan Kiratikornyossanan Chief Operating Officer of Com7 Public Co.,Ltd talked about the cooperation. "Premium Music segment in Studio7 has been growing which result in significant sales and profit figures from accessory section. Therefore we want to focus in this category. B&O or Bang & Olufsen managed by RTB is one of the brands growing rapidly in the past one year. Due to quality of sound and materials, simple, outstanding and modern design and reputation of B&O brand for over 90 years, Studio7 decided to cooperates with RTB in launching these two new products to support and enhance success of Studio7 shops selling products with premium quality."