Thailand is the only LINE country to have the LINE Man service; homegrown in Thailand, developed for Thai users. "Understanding Thai user's behavior and pain points is what has allowed us to scale at such speed" said Ariya.
LINE Man Messenger & Postal (Parcel)
"In Thailand, social commerce is a driver of e-Commerce growth," said Ariya Banomyong, Managing Director of LINE Thailand. "According to a PWC's research, social commerce takes up to 51% of the total USD 3.1 billion e-commerce market. In fact, the number of social commerce consumers in Thailand is three times higher than the global average. LINE MAN's Messenger & Postal (Parcel) help social sellers not to waste time traveling, queueing at the post office to send their parcels to customers, and focus on their business."
Messenger Service delivers packages quickly, anytime within the same day. It serves individuals and social sellers. If you combine all the deliveries made by LINE MAN Messenger over the past two years, they would total 14 million kilometers or 18 round trips to the moon.
Postal / Parcel Service is a nationwide door-to-door parcel delivery. Since introduced in March 2017,
LINE MAN Postal has saved 300,000 hours worth of trips to the post office for social sellers.
LINE Man Food
"Based on KBANK's research from 2017, the food delivery market is only 7% of the total THB 397 billion restaurant market." said Ariya. "Food delivery has been around for years, and only focus on few thousands restaurants, but LINE saw an untapped opportunity, every food delivery services, so far, has been focusing on restaurant chains, or relatively expensive restaurants, which are not the restaurants Thai people eat at every day; mostly traditional Thai restaurants, street food hawkers. LINE Man's Food Delivery brings new customers to restaurants, and helps expand their business, without any investment, nor commission.
Users get to eat their favorite dishes, or food from popular restaurants, without having to brave traffic jams."
LINE MAN is the No. 1 food delivery service, delivering food from over 40,000 restaurants and street food hawkers in Bangkok and vicinity. LINE Man has 10 times more restaurants than its closest competitor.
The most popular menu is gyoza (or dumplings), delivering over 2 million pieces of gyoza so far, from
the famous Kinza Gyoza restaurant, increasing its sales 100-fold.
LINE Man Convenience
Convenience Goods Delivery provides 7-ELEVEN goods delivered to your door 24/7. The most popular items ordered are ice and soda, proving that LINE MAN serves people's needs in the night time during soccer matches and parties.
LINE Man Taxi
Lastly, Ariya added, "there are 6 taxi applications and services in Thailand, yet the need and pain point of users has remained the same: to simply get a taxi when they need one, especially during peak time, or when it rains. This is the reason for LINE to enter transportation with LINE Man Taxi: to help users. The service is still new, but has been growing faster than we anticipated, demonstrating positive feedback from the market. We believe in giving user a choice."
LINE MAN Taxi is a 100% legal taxi-hailing service. The most popular pick-up point is Siam Paragon.
Our vision is to make LINE Man the O2O (online to offline) platform in Thailand, connecting LINE 42 million users to Thai SMEs (restaurants, social sellers, taxi drivers, convenience stores, small businesses, etc…), to save user time and deliver happiness to their door, to make digital simple and help SMEs grow their business.
In short, LINE MAN is a daily life assistant, developed by Thai people for Thai people. In only two years, LINE Man has grown to 1 million users, orders 489% from last year, and comprise of 5 services:
Food Delivery: No. 1 food deliver service with over 40,000 restaurants and street food hawkers in Bangkok and vicinity.
Convenience Goods Delivery: 7-ELEVEN goods delivered to your door 24/7
Messenger Service: Deliver packages quickly, anytime within the same day
Postal: Nationwide door-to-door parcel delivery
Taxi: 100% legal taxi hailing service
About LINE Thailand
Established in 2014, LINE Thailand manages local sales and marketing strategies as well as develops new businesses and services in LINE's second-biggest market (after Japan). LINE services available in Thailand include LINE GAMES, LINE STICKERS, LINE TV, LINE TODAY, LINE Official Account, LINE Business Connect, LINE@, Rabbit LINE Pay, LINE MAN, LINE FINANCE and LINE JOBS.