HMD Global, the home of Nokia phones, brings Snake to the masses using Facebook#s new camera AR platform

Information Technology Press Releases Wednesday August 15, 2018 12:20
Bangkok--15 Aug--Triple Eight Ideas
  • Nokia classic, Snake, comes to Facebook's new camera AR platform
  • The iconic game is brought up to date on Facebook camera
  • Introducing Snake Mask and Snake Real World – with multi player functionality
  • Through augmented reality, fans can now transform into the iconic Snake and even stream it LIVE on their Facebook news feed
  • To celebrate the new update YouTuber Matt Keck releases #imasnake2 to celebrate the new update. Matt claimed internet fame with his original hit video 'I'm a snake' in 2010
HMD Global, the home of Nokia phones, brings the classic snake game up to date with augmented reality. Snake Mask and Snake Real World filters bring the iconic game to a new generation of fans.

The addictive premise of the game remains the same, but with a fun AR twist fans can now be the apple munching Snakes. Snake Mask utilises new Facebook AR technology to bring Snake to the widest audience possible.

Snake at the zoo? Snake at the beach? Snake… on a plane? Now it's all possible when Snake is on Facebook camera. Plus, with Facebook Live integration, it's straightforward to broadcast gameplay live to the Facebook news feed, allowing friends to join the action.

The all new Snake Mask uses the front-facing camera of Nokia smartphones running Android(TM) to allow players to turn themselves into the iconic Snake character, reacting to the motion of the player's face. Snake Real World activates the rear facing camera.

To celebrate the release of the updated Nokia classic, comedian and YouTuber Matt Keck, the man behind the accidentally hilarious viral sensation "I'm a Snake" which received 23 million hits on YouTube, tested out Snake on Facebook camera. Matt has recreated his own viral hit, this time using the Snake Mask filter to show off the brilliant new features.

Pekka Rantala, Chief Marketing Officer and Executive Vice President of HMD Global said: "The world famous game snaked its way back into people's hearts at MWC in 2017, when we announced Snake for Facebook Messenger.

It was designed for a new social generation; fans could invite friends to play and share scores making it even more playable than first time round. This was the first time in Snake's history that it went onto a universal channel, rather than a device preload, and it gained 121 million players around the world.

Now we launch an even more immersive experience to fans by allowing them to be the snake itself and eat the apples with filters available on Facebook camera – here at HMD Global we are bringing the much-loved gaming icon to a new AR era."

The camera effect can be accessed via the Facebook camera and is universally available, not just to Nokia smartphones. It is available on Android and iOS.
HMD Global is encouraging players to share the most unusual places they play the game using the hashtag #imasnake2.
How to play
1. Open the Facebook app
2. Click the camera Icon top left to open Facebook Camera
3. Scroll to the Snake Mask
4. Ssstart to play!
Matt Keck YouTube #imasnake2:
https://www.youtube.com/watch?v=XZBu6rbYfwo&feature=youtu.be

Latest Press Release

Sphera Completes Acquisition of thinkstep, a Leading Sustainability Product Stewardship Software Company

Sphera, a global provider of Integrated Risk Management software and information services with a focus on Environmental Health & Safety, Operational Risk and Product Stewardship, has acquired thinkstep, a Stuttgart, Germany-based software and...

LINE MOBILE is now FINN MOBILE, New name with the same great offers and services

LINE MOBILE, 100% digital mobile service provider in Thailand, is excited to announce its new name FINN MOBILE, effective 17th September 2019. The new name emphasizes on brand's core value that gives the ultimate mobile experience to customers giving...

Ahold Delhaize and Hanshow Technology announce partnership to enhance digital customer experience

Hanshow Technology announced today that it has formed a strategic partnership with Ahold Delhaize to introduce digital in-store applications for Ahold Delhaize's European brands. As a first step in this collaboration, the brands will deploy Hanshow's...

MSC University Network at Burapha University

Mr. Suradet Lertthammajak, President of Solution Integration Group, Metro Systems Corporation Public Company Limited and Asst. Prof. Dr. Krisana Chinnasarn, Dean, Faculty of Informatics, Burapha University participated in welcoming speeches and opening...

BitHarp Launches New Mining Rigs - Lyre Miner and Harp Miner

BitHarp Group Limited (www.bitharp.com), a renowned cryptocurrency manufacturer, has released two new high-performance liquid mining rigs with advanced features and improved usage capabilities. Named Lyre Miner and Harp Miner, the mining rigs display...

Related Topics