HealthifyMe Works With CleverTap to Deliver Personalized User Experiences

Information Technology Press Releases Wednesday September 19, 2018 11:46
MUMBAI, India--19 Sep--PRNewswire/InfoQuest
The health & fitness app uses the mobile marketing platform to drive user retention

CleverTap, a leading mobile marketing platform, today announced that HealthifyMe, India's largest and most loved health and fitness app, is using their advanced marketing automation platform to drive growth through personalized user experiences.

(Logo: https://mma.prnewswire.com/media/739558/CleverTap_Logo.jpg )

Since its inception in 2012, HealthifyMe has seen its user base grow to over 6 million, who rely on it for calorie tracking, water tracking, and cloud-based nutrition and fitness coaching. In addition to these features, the app also uses gamification to keep their users motivated.

Orchestrating strategies that use optimal channels to send the right message at the right time to the right user allows HealthifyMe to engage and retain their users across their entire digital journey. HealthifyMe plans to use CleverTap's automated segmentation and Journeys - a visual campaign workflow to build targeted, omnichannel user engagement campaigns across various channels such as push notifications, in-app messages, and email messages to deliver contextual messages at scale.

HealthifyMe enhances user engagement by targeting users with personalized messaging and plans to use CleverTap's machine-learning driven segmentation feature to target users based on their predominant interests, real-time activity, and app behaviors.

"We at HealthifyMe pride ourselves on being highly data-driven. Using AI, we are able to gain valuable insights on our customers' eating patterns, choice of food, activity levels and intensity of workouts. This helps us offer highly personalised feedback and effective meal recommendations to help customers adopt a healthier lifestyle. We are confident that through our association with CleverTap we can run more contextual campaigns to better engage our users and improve our retention rates," said Anjan Umamaheshwaran Bhojarajan, Head of products and growth at HealthifyMe.

"Expectations from technologies that promote healthier living are at an all time high. In order to become a part of the user's daily routine, healthcare apps must be personalized, easy-to-use, and offer value to their users. This is important to keep users motivated, or you run the risk of getting uninstalled," said Anand Jain, Co-founder of CleverTap. He further added, "CleverTap's advanced automated segmentation engine helps HealthifyMe run personalized and contextual campaigns focused at retaining users for life. With preventive healthcare set to become a $106 million industry in India, it's an exciting time for HealthifyMe and we're thrilled to partner with them in their growth story."

About CleverTap

CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap's machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences.

Over 8,000 global brands, including Sony, Vodafone, Domino's Pizza, DC Comics, Go-Jek, BookMyShow and DealsPlus trust CleverTap to help them connect with users and grow their mobile apps. To learn more about CleverTap, visit   clevertap.com or follow on   Facebook and Twitter .

CleverTap operates out of San Francisco, New York, London, Singapore, Mumbai, and Bengaluru. To see how businesses of all sizes are building more meaningful customer relationships, visit our customers page .
About HealthifyMe

HealthifyMe is a mobile health and fitness app that combines the power of technology with real human services to deliver measurable impact. Co-founded in 2012 by Tushar Vashisht and Sachin Shenoy, and incubated by Microsoft Accelerator, today it is India's largest digital wellness platform catering to more than 6 million users in 200+ cities with over 350 coaches. Its app is rated 4.6/5 and has been featured by Google and Apple multiple times for its quality benchmarks. The company delivers measurable results on eating habits, fitness, and weight through tracking lifestyle, providing access to human coaches and AI nutritionist 'Ria'. HealthifyMe is also a platform of choice for leading corporates and healthcare partners in India. The company has over 400 employees, with a physical presence in Bangalore, Delhi, Mumbai and Chennai. For more information, visit the HealthifyMe website .

Media Contact:
Manasvi Khandelwal
manasvi.khandelwal@bm.com
+91-9769668090
Associate II
Genesis Burson Marsteller
Source: CleverTap

Latest Press Release

GOAL to Broadcast UEFA Champions League LIVE on Twitter in Global First

Goal, the world's largest online football destination, today announced a new collaboration with Twitter to broadcast the UEFA Champions League Round of 16 games live to Twitter users in Thailand, Philippines, Cambodia, and Laos. The four games will be...

AIS maintains Thailand#s Fastest Mobile Network Wins the top award from Ookla Speedtest for the fourth consecutive year

- Ookla, the company behind Speedtest is the global leader in internet performance and network diagnostics, has revealed that in the second half of 2018, AIS successfully maintained the fastest mobile network in Thailand for the fourth consecutive...

Fuji Xerox Affirms Its Leadership in Digital Document Solutions with Digital Intelligence Strategy

Launches 14 New Multifunction Printers under Smart Work Innovation Concept, Empowering Businesses with Innovations beyond Printing Picture (from left): Mr. Hideyuki Moritada, Director, Business Planning & Marketing; Mr. Pichai Thunyawacharakul,...

Artificial intelligence unlocks the true power of analytics

2020. Amanda, director of marketing, is watching two important campaigns unfold. Both are vital to her success— and to her bid for the VP slot. If she can keep revenue growing and inventory where it needs to be, all while launching a new line of...

JOOX Celebrates 3rd Anniversary with Over 3 Billion Streams in 2018, Moves Forward to the Total Entertainment Platform

JOOX music application celebrates its entering the fourth year as a total "entertainment platform", connects people with all music moment for all digital lifestyles. The company also deploys O2O2O strategy (Online to Offline and back to Online...

Related Topics