DreamWorks Is Data-Driven with NetApp

Information Technology Press Releases Wednesday October 24, 2018 17:45
กรุงเทพฯ--24 ต.ค.--FAQ
NetApp Provides Data Fabric to Support DreamWorks' Unlimited Imagination; DreamWorks to Keynote at NetApp Insight 2018

NetApp (NASDAQ: NTAP), the data authority for hybrid cloud, today announced it has partnered with DreamWorks to develop and oversee the studio's customised Data Fabric approach, designed to enable expanded capabilities and future growth for the Glendale-based leader in family entertainment.

Through the partnership, NetApp's engineers are working closely with DreamWorks' IT team to optimise the Data Fabric and meet the studio's unique, rapidly expanding data storage and management needs. The incredibly detailed and immersive graphics that DreamWorks artists create represent enormous volumes of data and add the challenge of complexity to the Dreamworks IT environment. The NetApp(R) and DreamWorks partnership represents an innovative approach to this challenge, focused on predictive analytics and other new capabilities to power real-time access to large datasets. The approach also simplifies the overall integration and orchestration of data across a hybrid IT infrastructure.

"NetApp is the leader in hybrid cloud data services," said Kate Swanborg, senior vice president of Technology Communications and Strategic Alliances at DreamWorks. "Having used NetApp solutions on all of our CG animated feature films, DreamWorks trusts NetApp to deliver the data services our filmmakers rely on to innovate today and tomorrow, as they unleash creativity and dream new realities."

Dreamworks is a rapidly expanding digital business, and the amount of data to which its teams must have immediate and widespread access is staggering. An average animated feature film requires hundreds of artists and engineers, over 600 terabytes of data, more than 100 million compute hours, and half a billion digital files. And, as the studio grows its business and brings its world-class digital assets to new channels, its data requirements continue to expand exponentially.

"DreamWorks' world-class filmmakers, storytellers, and artists are all focused on creating experiences of incredibly high quality, like the studio's next film, How to Train Your Dragon: The Hidden World, which features over 60,000 distinct dragons on camera at one time," said Jeff Wike, chief technology officer of DreamWorks. "While we've traditionally specialised in animated films and television series, increasingly our creators are also developing content for theme parks, live entertainment, and emerging platforms like AR and VR. This data-driven transformation of our business requires that we pursue greater efficiencies for sharing workflows across multiple platforms and preserving assets for future content extensions."

As DreamWorks and NetApp continue to work together on solutions that NetApp will eventually roll out more widely to its customers, the teams are finding innovative ways to:
  • Empower production workflows. Optimise and take advantage of a massive amount of content-creation data across multiple, simultaneous productions.
  • Maximise creative development. Ensure on-demand availability of filmmaking data for artists' creation, iterations and reviews.
  • Streamline operations. Simplify and automate infrastructure architectures to maximise production uptime.

"Ultimately, it is data that is the foundation for DreamWorks to create immersive experiences within worlds we could not otherwise possibly imagine," said Scott Dawkins, NetApp chief technology officer of Storage Systems and Software. "As Jeff mentioned, DreamWorks' next film, How to Train Your Dragon: The Hidden World, has a level of graphical innovation that places unprecedented demands on the performance, speed, accessibility and stability of data in the IT environment. NetApp's Data Fabric, combined with DreamWorks' IT team's own expertise, is central to building the infrastructure and data services necessary to make on-demand, real-time content creation a reality for their artists, who expect to work at the speed of their imagination."

DreamWorks will give the keynote address at NetApp Insight(TM) 2018 and share more details about how it has transformed its business with data and what it means to be data-driven.
To learn more, visit https://datavisionary.netapp.com/#featured_customer
About NetApp

NetApp is the data authority for hybrid cloud. We provide a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with our partners, we empower global organisations to unleash the full potential of their data to expand customer touchpoints, foster greater innovation, and optimise their operations. For more information, visit www.netapp.com/uk. #DataDriven


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