Transforming retail landscape in the 4.0 era with Tops Daily Singha Complex, the most cutting-edge store innovation in Thailand, with Tops Box shopping application in line with cashless society and digital trends

Information Technology Press Releases Tuesday October 30, 2018 14:41
Bangkok--30 Oct--Polyplus PR

Introducing Tops Box application designed for cashless society, delivering a limitless shopping experience that connects online and offline worlds seamlessly in just three steps   The first retailer in Thailand to use Electronic Shelf Labels throughout its store "Scan Wall" where customers can scan and purchase items not shown on the shelf such as bulk items and special items

Central Food Retail Company Limited transforms the landscape of retail 4.0 by introducing a limitless shopping experience. It has introduced mini supermarket "Tops Daily Singha Complex", the most innovative store with first-ever innovations in Thailand such as "Tops Box" application for cashless shopping, Electronic Shelf Labels price display throughout the store, and Scan Wall which utilizes QR codes to allow customers to purchase items not shown on the shelf. The new design and layout will also attract and respond to the needs of office workers. Food To Go area sells freshly made meals cooked fresh daily, as well as health food and organic produce. Coffee Arigato offers fresh coffee and other beverages, and My Beauty brings over a thousand choices of consumer products. Relax at Co-Working Space where you can enjoy free wi-fi and device charging corners.

Mrs Akkaya Jitpakdee, Vice President of Central Food Retail Company Limited, said that the company has introduced Tops Daily Singha Complex, which spans across 400 sq m on G floor of Singha Complex. This is the flagship store of Tops Daily which utlizes modern technology to facilitate customers who are mainly office workers, university students, and digital savvy people who embrace the concept of cashless society.

"Tops Daily is the first retailer in Thailand to fully utilize technology to facilitate the cashless society concept through Tops Box, an application which is now available on App Store and Play Store. There are three easy steps: 1. Download and log in with the same username and password as your The 1 Card account, 2. Use the app and scan the QR code in front of the store to start shopping, and scan Electronic Shelf Labels at the shelf to purchase items, and 3. Pay conveniently through your credit card linked to the app. This is the first time for mini supermarket in Thailand to use Electronic Shelf Labels in order to reduce paper waste and facilitate staff to ensure accuracy. Our Scan Wall makes it easier for our customers to order bulk items or special items not available at the store. They can scan the QR code at the Scan Wall to order the items. Additionally, the store also offers Self Check Out counters where customers can scan the items and make payment with cash or card. Meanwhile, all in-store media is on LED screens."

Mrs Akkaya added that Tops Daily Singha Complex is the blueprint of how innovations can suit changing consumer behavior. Today, online shopping is something consumers are familiar with, especially among office workers and digital-savvy university students. Many consumers no longer carry cash with them and prefer to make payments on their mobile phone. Tops Daily offers a new shopping experience to customers, and the same model will be expanded to new relevant stores in the future. At present, Tops Daily has 71 stores nationwide.

In addition to using technology to transform the retail landscape in Thailand, Tops Daily Singha Complex will also feature a modern design in black and white color, using high RC index mirror to give a spacious feeling while also reducing heat. Advanced chillers are used in order to reduce power consumption, and new zoning is implemented to meet customers' needs, particularly time-strapped office workers. "Food To Go" area sells freshly made meals cooked fresh daily, as well as health food and organic produce. "Coffee Arigato" offers fresh coffee and other beverages, and "My Beauty" brings a thousand choices of consumer products. Relax at Co-Working Space where you can enjoy free wi-fi and device charging corners, open daily at 6am - midnight.

Tops Daily presents a 360-degree transformation through Singha Complex and the new concept will transform the brand into cashless mini supermarket which offers new shopping experiences that excite and meet the needs of modern consumers in the cashless society era.


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