HotNow Enhances its Ecosystem to Bring HOT Tokens to Daily Life, Lists on Two More Cryptocurrency Exchanges

Information Technology Press Releases Monday March 4, 2019 14:28
Bangkok--4 Mar--ABM
Soon will Launch "Evergleam Hill" Game to Expand Global User Base

HotNow, the leading online-to-offline gamified retail platform, revealed its business plan for 2019 will drive the growth of its digital economy ecosystem across Southeast Asia as well as globally. The company is enhancing channels for HOT token trading and developing platforms for business while introducing the concept of "everyday crypto," which will become the foundation for establishing the HOT token as the premiere utility token.

Ms. Nithinan Boonyawattanapisut, CEO of HotNow Thailand, discussing the company's business plan for 2019, said, "HotNow is supporting digital transformation by building a reliable ecosystem as a platform for creating and managing in-game assets and managing digital coupons, which will encourage retail merchants to adopt this channel. With nearly one million downloads of the HotNow app, consumers are becoming more familiar with the benefits of earning HOT tokens from merchants and games that they can swap for real-life products and services. HOT tokens will steadily play a broader role in daily life and drive circulation for economic activities, as well as the creation and trading of tokens. An increasing number of transactions will support the value of tokens currently traded on the well-respected 'Stellar Digital Asset Exchange'."

"With more opportunities for consumers and merchants to use HOT tokens, they will become more widespread, which is in line with our vision of making HOT tokens an everyday cryptocurrency. Encouraging the use of cryptocurrency instead of cash for transactions is important in today's world, where we are all connected to the digital economy. Now is the time to boost the use of cryptocurrency, and we have just listed on two more trusted digital asset exchanges, Liquid and KuCoin, in addition to the Stellar Decentralized Exchange. This will expand the HotNow economy to the greater global population. Trading on these two additional exchanges began on 27 February, 2019," added Ms. Nithinan.

KuCoin, launched in 2017, is one of the fastest-growing digital asset or cryptocurrency exchanges in the world. Dubbed the "People's Exchange," KuCoin is known for being both easy-to-use and sufficiently in-depth to cater to the needs of novice investors as well as crypto enthusiasts. KuCoin now offers almost 400 trading pairs with a daily trading volume of approximately USD 10.1 million.

Liquid, launched by leading fintech company Quoine in 2018, is a global liquidity platform backed by the QASH token. Liquid is a cutting-edge platform that allows traders to buy and sell digital assets by way of Bitcoin, Ethereum, QASH, and multiple fiat currencies. With over USD 50 billion in transactions since July 2018, Liquid aims to simplify cryptocurrencies and increase their accessibility to everyday audiences in one place.

The acquisition of Proteus Technologies in late 2018 strengthened HotNow's technology, enabling the company to develop new features and products more quickly and efficiently. In December 2018, HotNow successfully tested a digital coupon management system with partner merchants in Bangkok and Pattaya, which received very positive feedback.

This year, HotNow will connect more of the online-to-offline world. To grow these connections, and using blockchain technology to ensure they are secure, HotNow is developing an moblie game called "Evergleam Hill." It's a single-player game with fully-integrated crypto, open to global users who play the role of a new villager who is prospecting for, mining, and collecting gold. The collected gold can be exchanged for HOT tokens. Other assets such as digital coupons and prizes can also be swapped for HOT tokens that can then be used to buy various brands of real-life products.

HotNow will offer exciting in-game promotions and rewards in April. Merchants and partner brands will also benefit from "in-game advertising" such as product photos and in-game locations, digital coupons, and prizes. HotNow is the world's first operator that connects players, partner brands, and digital tokens.

People interested in the Evergleam Hill game can download it for iOS and Android devices from 1 April onwards. HotNow will feature special privileges from partner merchants in the game. Players can also accumulate HOT tokens they can swap for many prizes. This new approach of using online games as a platform for crypto mining is revolutionary and has never been done before. Current HotNow partner merchants and brands include Mister Donut, Baskin Robbins, D'Oro Coffee, Umm!..Milk, Chokchai Steakhouse and Robinson Online.

In Q2 of this year, a third-party platform will join the HotNow ecosystem to help increase the use of HOT tokens. An e-sports platform, which is gaining popularity, it will directly benefit HOT token users and provide a marketplace for token exchange with global users.

"HotNow is committed to connecting digital technology with everyday life, empowering the digital economy and adding value to HOT tokens through a growing ecosystem of features and products including content, promotions, payments, a first-of-its-kind advertising platform, and a marketplace," concluded Ms. Nithinan.

About HotNow:
HotNow is enabling the first gamified online-to-offline economy, opening the door for users to enjoy real-life value from the virtual world.

Driving digital transformation throughout Southeast Asia, HotNow empowers users to participate in the digital economy with the HOT token (ticker symbol "HOT" on Stellar, KuCoin, and Liquid) and adding value to everyday life through its ecosystem of features and products including content, promotions, payments, a first-of-its-kind advertising platform, and a marketplace.

Using HOT tokens, consumers gain access to the best deals and promotions a business can offer, and merchants benefit from real-time, relevant, and transparent in-app advertising. Gamification and a proprietary in-game advertising platform further maximises the value between consumers and merchants within the HotNow ecosystem.

The HotNow team is comprised of veterans and successful founders in video gaming, e-commerce, cybersecurity, and venture capital. HotNow has many merchants on its platform, including Mister Donut, Baskin Robbins, and Robinson Online, and will continue to add merchants, games, and services to further bolster the strength of its ecosystem.

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