Information Technology Press Releases Tuesday October 22, 2019 09:40
Bangkok--22 Oct--RTB Technology

RTB aggressively expands to gaming customer group in line with ongoing growth of gaming and eSport market in Thailand, recently appointed as a sole distributor from SteelSeries, world's leading gaming gear manufacturer. Together with this announcement the company launches the latest top-line headphones "Arctis 1," "Arctis 1 Wireless,", mouse "Sensei Ten," and keyboards "Apex Pro," and "Apex 7", outstanding design, advanced technology and functions to cater to gamers looking for quality gears at great value. Both companies are confident that Steelseries will gain more market share and consumer's mindshare in 2020 with new outstanding SteelSeries products combing strong marketing and distribution channel of RTB.

Dr. Banphot Vatanasombut, Managing Director of RTB Technology Co., Ltd., unveiled "As a major importer and distributor of digital lifestyle gadgets in Thailand, RTB ceaselessly sources gadgets from world-class brands with advanced technologies to expand Thailand market in order to serve all consumer demands. The gaming gear market with products like mice, headphones, keyboards and mouse pads, emerges as a potential market with continual expansion for the past 3 years as a result of gaming industry growth. According to information from Digital Economy Promotion Agency or DEPA and Newzoo, aggregated value of gaming industry in Thailand was 19.28 billion Baht in 2017, an 18% growth from 2016, with expected growth of 9% in 2018 and 2019. Of which, gaming gear market is worth 700 million Baht and expected to continue to grow this year. RTB is therefore interested and wants to expand more to gaming business. Recently RTB is extremely pleased to be appointed as a sole distributor from SteelSeries, the world-class brand, in Thailand market. Today we launch 7 latest models of top-line headphones, a mouse and keyboards. We are confident that the products accurately meet demand of the gamers who want high quality gaming gear for reasonable price.

This distributorship of SteelSeries underlines business expansion strategy of RTB growing business by partnering with world's leading gadget brands owning advanced technologies to market in Thailand on a continual basis in order to satisfy lifestyle of consumers in all segments. The strategy has contributed to strong presence of RTB in gadget market to today."

Ms.Vimolmaln Vatanasombut, Chief Marketing Officer of RTB Technology Co., Ltd., said "SteelSeries is a world's leading gaming peripherals and accessories brand recognized by professional gamers around the world for innovation and unique design featuring simplicity and easy use. Every product is co-created by renowned gamers from around the world to ensure efficient gaming gears that meet gamers' requirements as much as possible. For market launch this year, 7 models of new products are concurrently debuted including Arctis 1, Arctis 1 Wireless, Sensei Ten, Apex Pro, Apex Pro TKL, Apex 7 and Apex 7 TKL. All products come with sleek and simple design in unique style of SteelSeries combining top-notched technology providing gaming efficiency with higher speed and precision.

The Arctis 1 and the Arctis 1 Wireless feature latest over-ear gaming headphones in the Arctis series specially designed to operate with all games in every platform including PC, PlayStation 4, Xbox, smartphones and Nintendo Switch. The Arctis 1 Wireless supports Wireless 2.4 GHz and USB-C connect and, therefore, provides high agility. The 2 models use the same drivers as in Arctis 3, 5, 7 and 9X to deliver realistic sound details and the detachable ClearCast Noise Cancelling microphone for players to enjoy ultimate fun games without disturbing noise from externals. Besides the headphones have stylish design with ergonormic and slim body. Headband is made from fine stainless with foldable and rotatable ear cups. Light and durable, the headphones are comfortable to wear throughout the game session and easy to carry everywhere. The Arctis 1 is available for 2,290 Baht and the Arctis 1 Wireless for 4,290 Baht.

The Sensei Ten mouse celebrates 10th Anniversary of Sensei iconic design accepted and favored by game players around the world for simplicity that support both left and right hands. Its eight-button universal shape allows gamers to quickly change grip styles as needed., which result in higher control speed. The Sensei Ten features body design developed from the predecessor and latest eSport sensor called TrueMove Pro.

The TrueMove Pro is the latest optical sensor custom designed by SteelSeries and PixArt, expert in designing sensor. The TrueMove Pro easily outperforms the competition on any surface with True 1-to-1 tracking, 18,000 CPI and a 450 inches-per-second (IPS) tracking speed. The new sensor's advanced tracking also stabilizes tilted mouse maneuvers, eliminating false tracking during angled drops, tilt slams and quick flicks. The mouse has 5 units of onboard memory to record parameters and mechanical switch extending use to 60 million clicks. The mouse body is made from fine polymer with dual-side rubber grip to ensure high durability and hand fit. RGB sensor is included for light adjustments. The Sensei Ten mouse is available for 2,490 Baht.

The Apex Pro and the Apex Pro TKL are the flagship Mechanical keyboard of SteelSeries, world's most setting adjustable to user requirements, comes with unparalleled efficiency like never before. The newly developed and patented switch called OmniPoint allows gamers to adjust the distance it takes for each key to register a key press from 0.4 mm to 3.6 mm, helping them play more accurately and quickly. This first-of-its-kind keyboard will automatically change between sensitivities when starting up a game like Counter-Strike: Global Offensive, and another for everyday productivity tasks. The magnetic sensors also provide a significantly faster response time than traditional mechanical switches, making the Apex Pro the world's fastest and most responsive keyboard.

The integrated Smart OLED Display not only allows for instant notifications from apps like Discord, Spotify and games like CS:GO and Dota2, but also allows users to customize their actuation point directly from the keyboard.. The Apex Pro is available in various designs including full size for 8,990 Baht and TKL (ten keyless) gamers carrying keyboard to use offsite or attend competition for 8,290 Baht.

The Apex 7 and the Apex 7 TKL are physically identical to the Apex Pro line, but instead of the OmniPoint adjustable actuation switches, gamers can choose between standard Red or Blue switches. The Apex 7 and Apex 7 TKL allow gamers to choose their preferred size and switch feeling. The keyboard can adjust RGB lighting up to 16.8 million colors and has premium magnetic wrist rest available for 6,990 Baht and 6,290 Baht respectively.

Mr. Dickson Lee, Vice President and General Manager of SteelSeries APAC said, "SteelSeries is a global leader in the gaming and esports industry, which is made up of billions of gamers around the world who all need and want only the best gaming equipment. For us it's all about cutting though all the flash and hype to meet the real needs of gamers."

"SteelSeries gets aggressive in Thailand by appointing RTB as a new distributor to distribute gaming peripherals. SteelSeries is thrilled about the partnership with RTB whose excellent distribution network, board distribution portfolio and strong passion of gaming market dynamics, will definitely help us achieve a significant footprint for our award winning gaming gears in Thailand in the long run"

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