Information Technology Press Releases Friday February 7, 2020 14:36
Bangkok--7 Feb--RTB Technology

RTB underlines remarkable success in market leadership for True Wireless headphones with the concurrent launch of 3 smart headphones models under the brand Jabra in Elite series including "Jabra Elite 75t," "Jabra Elite Active 75t" and "Jabra Elite 45h" offering newly developed and advanced technologies with compacter design and longer battery life to satisfy demand of music lovers enjoying quality every time and place, penetrating online market, convincing to grow sales volume by 15%.

Dr. Banphot Vatanasombut, Managing Director of RTB Technology Co., Ltd., unveiled the overall headphones market for 2020. "Despite the economic slowdown, high quality true wireless headphones market continues to grow, expecting over 80% growth compared with 2019. In particular, True Wireless headphones market experiences accelerating growth and will continue to grow this year due to comfort fit and efficient uses of products. RTB generates growth from ongoing launch of True Wireless headphones innovation from global leading brands recognized for quality and consumer satisfaction, coupled with market strategies accurate to new generation music listeners."

Regarding headphones marketing direction for this year, RTB has established proactive strategy in collaboration with leading brands owning advanced technologies to bring more headphones products that meet lifestyle of consumers to the market together with concentrated online marketing to expand to cover all customer groups. Lately the Company cooperates with .Life, premium digital lifestyle store, launching 3 models of smart earbuds from Jabra including Jabra Elite 75t, Jabra Elite Active 75t and Jabra Elite 45h to cater to consumers' demand of premium quality and high technology headphone like Jabra from modern and trusted store like .Life.

Ms.Vimolmaln Vatanasombut, Chief Marketing Officer of RTB Technology Co., Ltd., said. "Although a number of headphones brands enter market in Thailand, Jabra remains among the first brands accepted and selected by consumers up to today due to product quality that satisfies every lifestyle and excellent design that meets demand of users in every group."

The Jabra Elite 75t features the 4th generation True Wireless from the Elite series, further developed from the success of the Jabra Elite 65t to deliver signature sound quality, sophisticated design and seamless connection. The earbuds come with richer sound and longer battery life in 20% smaller size for comfort and fit wearing ideal for Asian and female users. Besides the built-in 4 microphones help cancel external noise during the call for clear voice in every environment. Moreover, the earbuds is dust resistant and sustained, low-pressure water jet spray resistant with IP55 rating. The Jabra Sound+ application allows users to customize equalizer and update firmware of the earbuds for better and smarter functions. Elite 75t supports voice assistant such as Amazon Alexa, Siri and Google Assistant, allowing you to quickly access the information you need. Battery life extends 50% longer for use up to 7.5 hours with additional charge totaling 28 hours. The fast charge requires 15 minutes charging for one hour continual use. The Jabra Elite 75t is available for 6,290 Baht.

The Jabra Elite Active 75t True Wireless earbuds designed for active users. An IP57-rating makes them fully waterproof and sweatproof. Besides the specifications equivalent to the Jabra Elite 75t, the body of Jabra Elite Active 75t has special grip coating to ensure that the earbuds stay firmly in the ears. This product will be available in March for 6,990 Baht.

The Jabra Elite 45h features the on-ear headphones specially designed for music lovers to enjoy full flavor of music for economical price but great sound quality and long use support. The headphones are equipped with 40 mm drivers to deliver crisp and clear sound. The 2 microphone system automatically cancel disturbing noise for clear music listening and phone conversation. With Jabra Sound+, Elite 45h can be customized for sound and profile from mobile phone. The MySound technology, which will be avialble in Q2, allows users to optimize and personalize sound experiences based on individual hearing profiles. The headphones body is made from fine quality materials, light and portable with 170 gram weight. Ear cushions are soft and comfortable for wearing. The function Siri, Amazon Alexa and Google Assistant work with Jabra Sound+ for preferred sound adjustment. Extend use up to 40 hours with Quick Charge system to extend continual use up to 8 hours for 15 minute charging. So no concern about empty battery during travelling. The Jabra Elite 45h will be available in March for 3,490 Baht.

"Thanks to highlights of Jabra headphones in the Elite series including design and advanced technologies, we are convinced that the products will meet market demand and contribute to the lead of RTB in the True Wireless headphones market. Sales for this year are expecte 15% growth." Dr. Banphot concluded.

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