Asia Data Destruction (ADD), Pioneer of IT Asset Disposal in Thailand

Information Technology Press Releases Monday June 29, 2020 15:50
กรุงเทพฯ--29 มิ.ย.--Francom Asia
The company helps individuals, SMEs and large corporations:
  •   Protect their data privacy upon retirement of obsolete IT equipment
  •   Dispose of old IT equipment in an environment-friendly and responsible manner
  •   Transform e-waste into income

Founded 12 years ago, Asia Data Destruction (ADD) is the first IT asset disposal company in Thailand. Its primary mission is to help individuals, private corporations and public organizations protect their data privacy when the time comes to dispose of their old IT equipment.   ADD ensures professional data erasure while offering two options for the retired hardware: either the popular buy-back option, where the hardware is refurbished and resold; or complete destruction and recycling, in compliance with the most stringent environment protection standards.

“Nowadays, everybody holds a lot of data in the form of emails, photographs, documents, or even Facebook posts or Line messages that may endanger privacy,” explains Ms. Supaksorn Saelim, ADD Chief Executive Officer. “In light of the forthcoming data privacy law[1] coming into effect in May 2021, it is very important for both individuals and companies to understand they are legally responsible for the data they hold.”

From the collection of end-of-life IT equipment via secure transport logistics to the compliant data destruction either on-site or at its plant in Bangkok’s suburbs, ADD provides secure processes all the way. Collection can be scheduled, while the transport fleet is monitored in real time by GPS from ADD’s head office. Data destruction is implemented using the Blancco Technology, the most advanced certified data erasure software trusted by major defense agencies and financial institutions worldwide. From wiping to shredding to degaussing, the entire destruction process follows the highest international standards and certificates such as NIST and NAID, both recognized by the US Department of Commerce.

“When you consider the volume of e-waste that old smartphones, tablets, laptops, PCs, servers, monitors, printers and other IT equipment represent, it is important to make sure that your data is professionally destroyed and disposed of in an intelligent manner. Our job is to bring you peace of mind,” continues Ms. Saelim.

A Global Market of USD 27 Billion by 2025

When the IT equipment is not too old and can be refurbished, ADD’s buy-back option enables companies to convert their e-waste into income. The reusable items are given a second life and offered for resale on the second-hand market. The global IT Asset Disposal (ITAD) market was estimated to be USD 13.7 billion in 2018 and is expected to reach approximately USD 27 billion by 2025, registering a 12% CAGR over the period 2019-2025[2].

“As Thailand’s IT asset disposal pioneer, we are happy to note that local and international companies are showing more interest in disposing of their old electronic equipment professionally,” explains Ms. Saelim. “By doing so, they not only help protect the environment, but also earn additional income and improve their balance sheet.”

Currently, ADD serves approximately 500 customers in Thailand and across Asia, Europe, North America, the Middle East and Africa, either directly or through a network of certified partners.
[1] The Personal Data Protection Act (PDPA), which was expected to be enforced last May 27, was recently postponed for another year
2 Source :
About Asia Data Destruction (ADD)

Established 12 years ago and headquartered in Thailand, Asia Data Destruction (ADD) – formerly known as Thai Ecotrade – currently represents a network of 40 partners all over the world, including 4 direct subsidiaries: France (covering the European market), Cambodia, Singapore and Vietnam.

The company is expert in data destruction and IT asset value recovery, proposing its services to individuals, corporations, financial institutions and governmental organizations.

The company’s data erasure processes are compliant and follow the guidelines of international certified organizations such as NIST (National Institute of Standards and Technology, under the US Department of Commerce).   ADD is also AAA certified by NAID (National Association for Information Destruction, Inc.).


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