Winners will enjoy the enhanced Holiday Inn Experience, including refreshed rooms, new amenities and enhanced service in the largest rebranding exercise in the hospitality industry
With its US$1 billion global brand refresh close to completion, Holiday Inn is offering more than 800 free room nights for guests in Asia and Australasia to enjoy the enhanced Holiday Inn experience.
The Holiday Inn “Stay Free” Asia promotion gives residents of Southeast Asia the chance to win a free stay at Holiday Inn hotels in Thailand, Singapore, Malaysia, Indonesia, Philippines, India and the Maldives. The promotion kicked off on August 22 and runs until September 18. To participate, visit the Facebook page “Holiday Inn Experience the Change” (www.facebook.com/HIexperience).
“As the leading midscale hotel brand, Holiday Inn is constantly seeking ways to enhance our guests’ experience and provide great value,” said Jennifer Yuen, brand director for Holiday Inn in Asia and Australasia.
“Our refreshed rooms, new amenities and helpful staff make Holiday Inn the ideal place to stay for both business and leisure travellers. And with the “Stay Free” promotion, we are offering travellers in Asia and Australasia the chance to experience this for themselves”, she added.
The Holiday Inn portfolio is expanding rapidly in the region with 11 new hotel openings in the last 24 months and 28 more in the pipeline over the next three years. This year alone, five brand new Holiday Inn properties opened in India (Cochin and Pune), New Zealand (Rotorua), Vanuatu and Thailand (Phuket Mai Khao Beach).
“Holiday Inn is conveniently located in city and resort destinations and we are continuing to grow the portfolio to meet the market need for quality, great value accommodation,” Ms. Yuen said.
The largest rebranding exercise in the history of the hospitality industry
Started in 2007, Holiday Inn’s Refresh program saw a facelift of more than 3,100 Holiday Inn and Holiday Inn Express hotels with 430,000 rooms worldwide in the largest rebranding exercise in the hospitality industry.
Holiday Inn is the world’s best known hotel brand — nine out ten travellers have stayed at a Holiday Inn. With nearly 140 Holiday Inn hotels in key locations across Asia Pacific, the refresh program creates a fresh, contemporary brand image, as part of the drive to increase quality and consistency across the hotel’s global portfolio. It underscores Holiday Inn’s campaign motto, “Stay You”, which promises a renewed focus on providing a great Holiday Inn experience at every customer touch point from arrival to departure.
Another key component of the refresh is the Holiday Inn “Stay Real” service culture, allowing guests to be as comfortable and relaxed as they can be, so they can “Stay You” — and be themselves no matter who they are, or which Holiday Inn hotel they’re staying at anywhere in the world.
As a new standard across all refreshed and new Holiday Inn hotels, guests now enjoy:
- A new arrival experience, logo and signage
- Guest beds made using high quality bed linen with duck down duvets and pillow top mattresses, with a choice of soft or firm pillows
- A range of international and local entertainment channels
- Bathrooms fitted with a three function massage showerhead and quality towels to offer a great shower experience
- Business-focused necessities including an ergonomic work station, data ports, high speed Internet access and Wi-Fi capabilities.
“Attuned with the requirements of modern and dynamic domestic and international travellers, the Holiday Inn refresh strengthens and repositions the brand at the forefront of the highly competitive hospitality industry by focusing on the things that matter the most to guests”, Ms. Yuen said.
“Stay Free” Asia Promotion Launches in Facebook
Participants to this promotion must first “Like” the Holiday Inn Experience the Change Facebook page and register by clicking on the Stay Free tab. Every week participants will stand the chance to win a free stay at a different destination across Thailand, Singapore, Malaysia, Indonesia, Philippines, India and the Maldives. Winners will be selected through a weekly draw, and will each get two free nights at one of the participating hotels.
Participants are allowed to enter the draw once per day, seven days a week. Non-winning participants have a chance to win again by submitting their choices again the following week for the next round.
The “Stay Free” Australia promotion, aimed at giving residents of Australasia the chance to experience Holiday Inn’s refreshed hotels, will kick-off in December 2011.
About Holiday Inn Hotels & Resorts
With over 1,200 properties worldwide, Holiday Inn Hotels and Resorts is the most widely recognized lodging brand in the world. At Holiday Inn Hotels and Resorts, travellers will find the services they need such as restaurants, room service, swimming pool, fitness centre and relaxation spaces, in a comfortable environment where they can truly relax and be themselves. Each of our hotels also provides meeting and on-site business facilities for the convenience of the business traveller. Our KidSuites?, the Kids Stay and Eat Free programme and KidsClub demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving family travellers. Holiday Inn recently completed a USD1 billion global brand relaunch, the biggest ever project of its kind in the history of the hospitality industry. The relaunch includes a renewed focus on quality, improved arrival and welcome features, enhanced bedding and showers, a "Stay Real" service culture offering friendly and approachable service, and a new and an up-to-date look, including a redesigned logo and signage for all new and refreshed hotels. For more information about Holiday Inn Hotels and Resorts, or to book reservations, visit http://www.holidayinn.com/
About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 640,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental? Hotels & Resorts, Hotel Indigo?, Crowne Plaza? Hotels & Resorts, Holiday Inn? Hotels and Resorts, Holiday Inn Express?, Staybridge Suites? and Candlewood Suites? and also manages the world’s largest hotel loyalty programme, Priority Club? Rewards with 56 million members worldwide.
IHG has almost 1,300 hotels in its development pipeline, which is expected to create 160,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at http://www.ihg.com/media and information for the Priority Club Rewards programme at www.priorityclub.com. For our latest news visit www.ihg.com/media, Twitter www.twitter.com/ihgplc or YouTube http://www.youtube.com/ihgplc.