The Pizza Company 1112 launches new delicious menu item for chicken lovers with its “Crispy Crunchy Wings”

Tuesday 30 August 2011 11:10
The Pizza Company, No. 1 in Thai pizza market under management of the Minor Food Group, is launching its newest menu item, “Crispy Crunchy Wings”, with free sample giveaways, hand-delivered today along Silom Road in parade led by Thai heart-throbs, Porsche “Saran” Sililuksana and Paranyu “Tack” Rojanavudtitham.

The Pizza Company’s bite-sized “Crispy Crunchy Wings” are part of an Italian-inspired menu, adapted to fit local taste. The chicken wings are smothered in high-quality flour then double fried — They’re first fried at high temperature to retain all the great chicken flavor; the tender pieces are then laid out to drain and then are fried again to attain a superb golden crust of super crunchiness on the outside — with a tender and juicy interior. The Pizza Company’s special recipe sauce glazing delivers a crisp, moist, and tremendously delicious taste from the first bite to the last.

To celebrate the launch of this flavorful chicken product, The Pizza Company, as part of our continued dedication to improving the quality of our products and services, has invited Porsche and Tack to join as front men for its “Love at first crispy bite, unexpected crunchiness in your mouth” event. The culinary march will make its away along Silom Road from CP Tower to Soi Lalaisub, with the handsome young stars handing out our tasty morsels to the busy lunch-time crowds, who, aside from falling for the stars, will also fall in love with our crispy chicken wings cooked to perfection.

Andy Holman, Vice President and General Manager of International Franchising at The Pizza Company, provided some background to the campaign in saying that in the past decade, the company had remained in the number one position and has been named as one of the leading Thai brands for its innovation and favorable public image. He said the reason for the company’s success was its customer-oriented philosophy, not only in delivering the great taste of pizza but also in its happiness to create and share a variety of products. This month, he said, “We are delighted to introduce our newest menu item, “Crispy Crunchy Wings”

The Pizza Company 1112 offers Italian-style menus that feature generous pizza toppings containing the freshest of ingredients and the best selected raw materials. The nutrition and quality of every menu item is both delicious and beneficial for the health. With these credentials, the company is The Pizza Company is the people’s favorite, with more than 200 branches around the country and continuing expansion of its international territory as well.

Last year, The Pizza Company 1112 exceeded its annual sales target and earned a 5.5% increase on sales from the previous year. The company, moreover, expanded its customer base 6.78%, an increase equivalent to 1 million customers. The company aims to reach a sales target of 4 billion baht this year, a 10% increase on last year’s income. At the same time, it has plans to extend its retail coverage by 12 restaurants by the end of the year.

Crispy Crunchy Wings are served in select Pizza Company restaurants and through its home-delivery service. The price for six pieces is 109 baht*, 12 pieces are only 299 Baht*. For set-menu fans, the chicken wings are also offered with sets: Italian Loaded and Extreme sets are priced at 299 baht, 399 baht, and 539 baht. Customers can choose between Barbecue Chicken Wings or Crispy Crunchy Wings in the sets.

*The prices above are promotional and are available at all venues except the following branches: Bangkok: Central World, MBK, Siam Center; Pattya: Central Pattaya Beach, Lotus Pattaya, Lotus North Pattaya, Lotus South Pattaya, Royal Garden Pattaya; Hua Hin: Market Village; Samui; Krabi: Ao Nang; Phuket: Patong Beach 1 and 2. At these locations, prices are 6 pieces: 119 baht, 12 pieces: 209 baht.