SHANGRI-LA HOTELS AND RESORTS AND FERRARI TEAM UPFOR HIGH OCTANEPARTNERSHIP Global Partnership isa First for Both Brands

Travel and Lifestyle Press Releases Thursday June 12, 2014 17:01
Bangkok--12 Jun--Shangri-La Hotel, Bangkok

Shangri-La Hotels and Resorts and Ferrari today announcedtheir partnership for the Ferrari Challenge Series at the Ferrari Racing Days in Shanghai.The collaboration, a first for both brands,will seethe Hong Kong-based luxury hotel group as the official hotel partner in Asia Pacific and Europe for the legendary Italian supercar’s season of racingevents.

Through the alliance, Shangri-La’s global VIP clientswillexperience anew and highly charged environment of luxurywithpaddock accessand a first-hand Ferrari experience that includesa garage tour; hot lapsduring the Ferrari Challenge European Series, the Ferrari Challenge Asia Pacific Series and theFerrari Racing Days in China; as well aswatching the Formula One World Championship with the fastest circuit-racing cars in the world.

As part of the branding execution, Shangri-La’s logowill featureon all imagery and activities– including the racing cars, podium andofficial website– in conjunction with the Ferrari Challenge Championship.Meanwhile Ferrari fans will enjoyexclusive high-endtravel experiences at more than 80 ofthe hotel group’sdistinguished hotels and resorts. In the near future, Ferrari Rallywill stage charitable drivesinthe cities whereShangri-La’sChina hotels are located.

“We’re delighted about the alliance with Ferrari, an exciting brand with a great product,”said Greg Dogan, Shangri-La’s president and chief executive officer. “Through our global collaboration, we will be able to reward both companies’ loyal supporters with one-of-a-kind experiencesandindulge their passion for the best andbespoke.”

Marco Mattiacci, Scuderia Ferrari Team Principal, said, “We are really happy to have among our partners such a prestigious brand as Shangri-La. They have a lot in common with Ferrari, to begin with attention to details which can make the difference on the track as well as in providing a superior service to the customer.”

Ferrari Challenge Schedule 2014
Ferrari Challenge Asia Pacific Series
23 Feb Sepang (near Kuala Lumpur)
13 April Sydney
8 June Shanghai
20 July Inje
14 September Fuji (near Tokyo)
2 November Sepang
3-6 December Finali Mondiali (in Abu Dhabi)
Ferrari Challenge Europe Series
4-6 April Monza
16-18 May Mugello
20-22 June Brno
18-20 July Portimao
12-14 September Silverstone (near London)
24-26 October Istanbul
3-6 December Finali Mondiali (in Abu Dhabi)
*Destinations in bold are cities where, or nearby, there is a Shangri-La hotel.
About Ferrari

On March 12th 1947, the very first Ferrari, the 12-cylinder 125 S, emerged from the factory at Maranello for its maiden test-drive with Enzo Ferrari himself at the wheel. That day marked the start of a story of a constructor unlike any other anywhere in the world.

Only two years after its first car, Ferrari was already nourishing the myth it would become by taking part in the main international races. Ferrari is the only constructor to have competed in every single season of the Formula 1 World Championship since its creation in 1950, winning as many as 15 World Drivers’ Championships and 16 World Constructors’ Championships.

Even today, in line with Ferrari tradition, Ferrari cars are examples of utmost technology and Italian style, represented by the outstanding current range of 12 and 8 cylinder models, the FF and the F12berlinetta, the 458 Italia and the California.

About Shangri-La Hotels and Resorts

Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s premier hotel companies, currently owns and/or manages more than 80 hotels under the Shangri-La brand with a roominventory of over 34,000. Over four decades the group has established its brand hallmark of ‘hospitality from the heart.’ The group has a substantial development pipeline with upcoming projects in mainland China, India,Indonesia, Mongolia, Myanmar, Philippines, Qatar andSri Lanka. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.


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