Chiba Prefecture Mascot "CHI-BA+KUN" Featured in Thai Train-Wrap Ads

Tuesday 12 January 2016 11:14
- "CHI-BA+KUN" Promotes Chiba's Attractions at Japan Expo Thailand 2016 -

Chiba Prefecture is running trains wrapped with ad paintings from January 11 to February 29, 2016, on Thailand's high-speed Airport Rail Link which connects Suvarnabhumi International Airport with Phaya Thai Station, featuring "CHI-BA+KUN" (pronounced "Cheeba-kun") and other attractions of Chiba prefecture in Japan.

(Photo: http://prw.kyodonews.jp/prwfile/release/M102229/201601086912/_prw_OI1fl_XPqkjS1K.jpg)

CHI-BA+KUN will also participate in the Japan Expo Thailand 2016 in Bangkok to promote the train ads in particular and Chiba Prefecture.

1. Transport advertising (train-wrap ad)

1) Route/train

Airport Rail Link/SA City Line

2) Period

From Jan. 11 to Feb. 29, 2016

3) Wrap design

The train-wrap ads will feature CHI-BA+KUN as well as the prefecture's sightseeing spots and events popular among Thai people, including strawberry picking, local trains, tulip flower gardens, and the famous stone Buddha statue in Japan.

2. Japan Expo Thailand 2016

Japan Expo Thailand 2016 is one of the largest shows of its kind, designed to introduce to Thailand the attractions of Japan such as culture including pop culture, food, travel and various regions. Chiba Prefecture will have a booth at the Japan Expo Thailand 2016 site and also have its costumed mascot character CHI-BA+KUN appear on the show's Travel Zone stage to promote the attractions of Chiba.

1) Period

From January 22 to 24, 2016

2) Venue

Central World Plaza

3) Organizer and supporters

Organizer: G-Yu Creative Co.

Supporters: Embassy of Japan in Thailand, Japan External Trade Organization, Japan

National Tourism Organization, and Tourism Authority of Thailand, others

4) Official website

http://japanexpothailand.com/

3. Others

Special website "Discover Chiba" was launched on January 10.

https://www.facebook.com/DiscoverChiba

SOURCE: Press and Public Relations Division, Chiba Prefectural Government