Airbnb and top Thailand Chef Ian Kittichai team up to highlight the importance of local cuisine for an authentic travel experience

Travel and Lifestyle Press Releases Thursday October 5, 2017 18:11
Bangkok--5 Oct--TQPR
? Two thirds (64%) of Thais say they are more likely to cook in their listings when travelling with family – making kitchens a key priority

? Airbnb's collaboration with Chef Ian Kittichai on its Airbnb Kitchens of Asiacampaign celebrates the beautiful kitchens available in listings across Thailand, while sharing tips on how to make the best local food easily when travelling

Thursday 5th October, Bangkok: Airbnb, the leading community driven hospitality and home sharing platform, has teamed up with renowned Thai Chef Ian Kittichai on its latest initiative --Airbnb Kitchens of Asia -- which aims to inspire people to have an authentic travel experience through local food. Airbnb hosts and prominent chefs across key markets in APAC, including Thailand, will be curating a collection of exclusive recipes, allowing travellers to embrace a culture through local gastronomy delights from the comforts of their Airbnb kitchen.

Airbnb knows that people – regardless of where they're from, how old they are and how many are in their group – increasingly want to live like locals and have authentic experiences when they travel. The recent Airbnb's APAC Travel survey showed that Thais enjoy trying local food and drinks (66%), reconnecting with family and friends (64%), and immersing themselves in local culture (53%). The survey further showed that amongst Thais, family travellers (46%) are much more likely to cook in their Airbnb listing compared to 21% of solo travellers. Whether you travel as a family or explore a city on your own, this initiative is designed to celebrate Thai food and showcase how easy it can be to cook and eat delicious local cuisine from the comfort of their own listing – so no one has to miss out.

As part of the collaboration, Kittichai has also developed three original recipes – all Thai favourites, but with his own creative twist – that can be made using 10 ingredients or less, and are therefore perfect for families or groups of friends who love to cook and eat together when they travel. 60% of Thais enjoy trying new activities or experiences, making a group cookout in a fabulous Airbnb listing the perfect recipe for a holiday!

At an exclusive event today at Rumour Has It, one of Bangkok's most magical listings and an oasis of calm and tranquillity just a short drive from the city, Chef Ian Kittichai led a culinary masterclass of his new recipes, showing just how easy it can be to create and enjoy local dishes when travelling. He is joined by Airbnb hosts who were sous-chefs to Chef Kittichai as he walked them through the process in an interactive live demonstration. After the masterclass, during which he showed off his skills in the listing's beautiful and sunshine-filled kitchen, Chef Kittichai and Airbnb's Thai hosts sat down together to enjoy the local dishes they'd prepared, against the backdrop of superhost couple Ed and Tum's peaceful garden. These Airbnb hosts pride themselves on sharing local hospitality through their cuisine to more than 700 guests.

Chef Ian Kittichai commented:

"Naturally, I'm passionate about food and the role it plays in Thai culture, as well as its power to bring people together, no matter where they're from. That's why I am so honoured and delighted to partner with Airbnb on this project, helping more people experience authentic Thai life in the best possible way – through their stomachs!

Airbnb Kitchens of Asia – Thailand with Chef Ian Kittichai's creation of special dishes.

"I'm a huge Airbnb fan, having stayed in Airbnb listings in France, New York, London and have seen firsthand the range of well-equipped and beautiful kitchens available that make me feel like I'm cooking in my very own home. Today's listing was no exception, and Ed and Tum were the epitome

of Airbnb Superhosts; kind, welcoming and eager to make sure we saw the very best that their city, country and culture has to offer."
Robin Kwok, Airbnb's Country Manager for Southeast Asia, Hong Kong and Taiwan, added:

"At Airbnb, we know food is a huge influence on destination decision-making and when it comes to local cuisine, Thailand is hard to beat. Sampling local dishes is also one of the best ways travellers can experience a new local culture and community, which is why we're so excited about our Airbnb Kitchens of Asia campaign, and our collaboration with Chef Ian Kittichai. Beyond his culinary prowess but his thirst for adventure and the ability to allow people to connect and have a shared experience over a local Thai meal."

"There's nothing better than sitting round a table with a big group of family and friends and sharing a meal, so we hope this initiative will encourage more travellers to try their hand and cooking up their own authentic masterpieces when they travel, in some of Airbnb's very best kitchens."

Check out the list below for some of Airbnb's top kitchens in Thailand, along with Chef Ian Kittichai's own twist on three local Thai recipes – and go and try them out for yourself!
Villa Moonshadow, Multitude Design Award Winner
Koh Samui: https://www.airbnb.com.sg/rooms/2757522
As you prepare snacks from the mezzanine floor, be sure to prepare a little more as you'll be spending most of your time chilling by the infinity pool perched high up with an incredible view of the ocean.
The Naked House
Koh Samui: https://www.airbnb.com.sg/rooms/3251026

Architectural villa on the south side of Koh Samui, private and in a natural environment, prepare your meals to the view of the ocean. It's called The Naked House due to the lack of walls, including an all-glass kitchen!

Luxury Duplex Penthouse on Sukhumvit Road
Bangkok: https://www.airbnb.com.sg/rooms/6425825

Instead of queuing at crowded restaurants, how about a wine and dine session high above the Sukhumvit Road. As the crowd passes by below, be enthralled by the energy and glitzy lights of Bangkok as you clink glasses!

Designer Loft Bangkok Silom
Bangkok: https://www.airbnb.com.sg/rooms/1697780
Concrete has been all the rave recently. Don't be intimidated by its sleek and cool look, the host who is a designer mentions that it serve as a great canvas for some of his paintings hanging around.
Hern's Studio
Chiang Mai: https://www.airbnb.com.sg/rooms/17305069

This incredible art space is a playground for both adults and children. With every nook and cranny filled with art, you'll find yourself in the kitchen inspired and have worked up an appetite for a lovely local meal.

Luxurious 4-bedroom Villa
Pattaya: https://www.airbnb.com.sg/rooms/20821149
Bright Day Elegant Home
Bangkok: https://www.airbnb.com.sg/rooms/18934080

This bright and airy space is right in the heart of Bangkok, perfect for group and a small intimate event for friends and family to gather over a good meal. After dinner, pop over to the handmade swingset while you enjoy dessert!

Smoked Duck Salad with Chili Lime Dressing - by Chef Ian Kittichai
Chicken Massaman Curry Recipe - by Chef Ian Kittichai
Sangkaya with Pandan, Tropical Fruit and Condensed Milk Ice Cream - by Chef Ian Kittichai

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