Tasty Thailand guidebook released alongside Gault Millau Belux 2018 edition

Travel and Lifestyle Press Releases Monday November 27, 2017 14:30
Bangkok--27 Nov--TAT Inter PR Division

The Tourism Authority of Thailand (TAT), in partnership with Gault & Millau, recently released a bilingual 'Tasty Thailand' guidebook supplement alongside the new Gault & Millau restaurant guide Belux edition 2018. The launch gala dinner was held in Brussels, Belgium, on 13 November, 2017, and was attended by more than 600 who's who in the Belux's fine-dining scene.

Mr. Yuthasak Supasorn, TAT Governor, said the new Gault & Millau restaurant guide Belux edition 2018 included a 70-page supplement entitled Tasty Thailand sponsored by TAT with an aim of presenting the delights of Thai food to an even wider international audience.

"The promotion of Thai cuisine is one of TAT's top-most priorities because it builds bridges with the agriculture sector, which is Thailand's largest overall industry, and goes hand in hand with the great branding job being done by Thai restaurants the world over.

"There is also a focus on health and wellness, with many Thai dishes placing great importance on high-value herbs and other highly nutritional ingredients. And because we believe a country's cuisine is a wonderful way in which to experience its culture, heritage and ways of life,' Mr. Yuthasak added.

The Gault & Millau restaurant guide was founded by food critics, Henri Gault and Christian Millau, in 1965. The guide rates restaurants from 1 to 20 with awards based entirely on the quality of the food. There are now Gault & Millau guides for the Netherlands, Belgium and Luxembourg, Switzerland, Germany and Poland, as well as France, Canada and Australia. The Gault & Millau restaurant guide Belux edition has a circulation of 35,000 copies.

The 70-page bilingual Gault & Millau Belux 2018's Tasty Thailand guidebook supplement is printed in French and Dutch, and profiles the kingdom's flourishing fine-dining scene and critically-acclaimed restaurants in Thailand and Belgium, famous Bangkok's street food, products from the Royal Projects, key tourist destinations, and unique Thai local experiences in Thailand. It is expected to achieve a readership of five million.

In 2016, Thailand welcomed a total of 112,140 travellers from Belgium, up 4.13 per cent year-on-year. Belgian travellers visit Thailand on an average length of stay of 17 days, and are interested in nature, culture and food.

During the launch gala dinner, Boo Raan Thai Restaurant in Belgium was awarded "Asian Restaurant of the Year" by the Gault & Millau restaurant guide. Seen in the picture, Boo Raan's owner and chef, Mr. Patrick D. Eigenaar (left) and the head chef, Ms. Dokkoon Kapueak (middle) received the prize from TAT Governor, Mr. Yuthasak Supasorn (right). Chef Eigenaar and Chef Kapueak also cooked the first appetizer dish, Tom Yum Cod Fish, for 600 guests during the gala dinner.


Latest Press Release

THAI Smile lifts standard of inflight service

Newly created international breakfast menu and eco-friendly packaging to be first introduced on flights to India Marking the seventh year of operation with a focus on providing an exciting inflight experience for its valued customers, THAI Smile Airways...

American Superstar Post Malone to Headline Thursday Night Yasalam After-Race Concert at 2018 Abu Dhabi Grand Prix

Yas Marina Circuit and FLASH Entertainment have revealed the fourth global artist to perform at this year's Yasalam After-Race Concert as part of the FORMULA 1 2018 ETIHAD AIRWAYS ABU DHABI GRAND PRIX weekend. (Photo:...

Twelve in a Row for Best Western(R) Hotels Resorts at TTG Travel Awards

Best Western Hotels & Resorts has continued its incredible winning streak at the TTG Travel Awards, receiving the title as Asia's "Best Mid-Range Hotel Brand" for an amazing 12th year in a row! The hotel group picked up this prestigious title at the...

Emaar Hospitality Group#s Hotels Earn TripAdvisor#s Top Dubai Rankings in 5, 4 and 3-star Categories

Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties and the Expo 2020 Dubai Official Hotel & Hospitality Partner, has secured TripAdvisor's top rankings among Dubai hotels across all three categories -...

ASIA DMC LEADS THE WAY WITH ITS PIONEERING CARBON OFFSET PRODUCT

On the heels of its 21st anniversary, award-winning destination management company, ASIA DMC, has become the first company of its kind to launch a pioneering carbon offset product. Designed to reduce the negative impacts of tourism and improve the...

Related Topics