Willkommen Dubai! Dubai World Trade Centre and AccorHotels debut 25hours Hotels, the first of its kind in the Middle East

Travel and Lifestyle Press Releases Friday January 5, 2018 08:45
Bangkok--5 Jan--AccorHotels

AccorHotels, the world's leading travel & lifestyle group and Dubai World Trade Centre LLC (DWTC) have today announced the first 25hours Hotels property outside of Europe. The game-changing disruptive hospitality brand, which was conceptualized in Germany, is set to make its debut for the first time ever in the Middle East with the 25hours Dubai Hotel.

The 434-room property, which will become the largest 25hours Hotel worldwide, is expected to open by 2020. 25hours Dubai Hotel will be located in DWTC's One Central development, which is a premium mixed-use lifestyle destination. With the project's first two phases completed ahead of its delivery schedule, One Central showcases a discerning mix of sustainable commercial assets, diverse hospitality offerings, residential sites and an iconic multi-purpose theatre. These elements will create an exciting lifestyle and entertainment destination at the heart of Dubai's central business district.

25hours Dubai will become the first upscale addition to an existing 1210-room cluster of AccorHotels' award-winning economy and midscale brands at the DWTC complex.

Christoph Hoffmann, CEO, 25hours Hotels explained: "The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai."

His Excellency Helal Saeed Almarri, Director General of Dubai World Trade Centre Authority (DWTCA) said: "Through the DWTC Authority and our business-conducive free zone ecosystem, the One Central development delivers a destination proposition that emphasises Dubai's global status as a progressive, hyperconnected, competitive hub for businesses to efficiently operate and scale expansion plans across the wider EMEAA region. One Central's distinctiveness lies in its ability to equally deliver a powerful lifestyle value proposition with an eclectic diversity across its hospitality and entertainment portfolio, along with DWTC's core MICE sector propositions. This addition of the 25 Hours Hotel is reflective of the strategic approach that One Central has taken towards its careful selection of product partners that will come together synergistically to further strengthen and underscore Dubai's attractiveness to international corporates and regional businesses, with a view to achieving higher business tourism volumes."

Established in 2005, 25hours Hotels has revolutionized the hospitality industry in Europe with its rich personality and relaxed service. Whilst some hotel brands focus on generic conformity, 25hours Hotels is a celebration of individuality, with each hotel tailor-made for urban, cosmopolitan and culturally aware guests. With an emphasis on social dining concepts, adventure and cutting-edge design, each 25hours Hotel has been shaped into a vibrant community hub.

Olivier Granet, Managing Director & Chief Operating Officer, AccorHotels Middle East & Africa commented: "Dubai is a dynamic and fast-paced city, which continues to grow as a leading destination for global travellers. With its international appeal and bustling energy, the city embodies the spirit of one of our most dynamic concepts. With this, 25hours Dubai Hotel will not only become a flagship property for the brand but also an iconic property within the Middle East."

"Integrating lively, social spaces with world-class amenities and culinary concepts, 25hours Hotels is the perfect brand to spark a shift within regional industry dynamics. Along with Dubai World Trade Centre, we are confident that the unique elements shaping 25hours Dubai Hotel will be further amplified by the hotel's location within One Central District's lively environment", concluded Granet.

The smart upscale hotel will feature a mix of modern rooms and suites with culturally-conscious design elements. With a focus on soulful dining concepts, guests at 25hours Dubai Hotel will also be able to enjoy specially curated meals at two specialty restaurants, a lobby cafe and rooftop dining venue. The dining concepts will join 25hours Hotels' portfolio of international restaurants, including the rooftop concept at 25hours Hotel Bikini Berlin, which not only enjoy tremendous popularity locally but have also become regular hangouts for guests.

25hours Hotels offers upbeat and authentic experiences across ten hotels in six European cities including Hamburg, Frankfurt, Berlin, Munich Zurich and Vienna. A further three hotels are planned to open next year in Cologne, Duesseldorf and Paris.


Latest Press Release

Photo Release: SAPPORO IS BACK! FLY DAILY AND DIRECT WITH THAI AIRASIA X Travel during Summer through Winter Promotional Fare Starts at Only 3,990 THB* per Trip

Thai AirAsia X CEO, Mr. Nadda Buranasiri (3rd from left) and Director of Japan National Tourism Organisation, Bangkok Office, Takuya Shiraishi (3rd from right) jointly launch AirAsia X's latest route Sapporo-Bangkok on 18 January...

SAPPORO IS BACK! FLY DAILY AND DIRECT WITH THAI AIRASIA X Travel during Summer through Winter Promotional Fare Starts at Only 3,990 THB* per Trip

Thai AirAsia X continues to add highly demanded routes by commencing daily direct flights "Bangkok-Sapporo", kicking off on 10 April 2018 at a promotional fare starting at only 3,990 THB* per trip. Book 18-28 January 2018 for travel from 10 April –...

Allure a Special Valentines Day with Your Loved Ones at Royal Orchid Sheraton Hotel Towers

Royal Orchid Sheraton Hotel & Towers welcomes you to show the spirit of love to your loved ones on Valentine's Day, Wednesday, February 14th, 2018 by the River of Kings. Special Valentine's dinner for two is ready to serve at our 4 Restaurants with...

STAY COMFORTABLE AND CREATE THE MOST MEMORABLE EXPERIENCE WITH EXCLUSIVE LOUNGE BENEFITS AT AMARI HUA HIN

Entering into its sixth year with gracefulness, Amari Hua Hin has recently added Exclusive Lounge Benefits to their three popular room types, which include the One-Bedroom Suite, Family Suite and Deluxe Ocean-Facing View. Guests who book any of these...

Novotel Bangkok on Siam Square unveils its new #N Room concept

The longstanding, best hotel in Bangkok: Novotel Bangkok on Siam Square is excited to announce the completion of its new N'rooms. Mr. Sagar Naker, General Manager, said "We have completed phase 1 with the refurbishment of 60 rooms, the next phase is...

Related Topics