opening Durian Fiesta 2018
For the very first time, Malaysian whole fresh fruit durian will be presented to Thailand during the Malaysian Durian Fiesta 2018 which will be held at Multipurpose Hall, Embassy of Malaysia, Bangkok on 1st June 2018 (Friday). This is the first durian promotional event ever held in Bangkok with the objective of highlighting premium fresh Musang King Durians among consumers in Thailand.
The idea of organising a durian promotional event in Bangkok, Thailand was mooted by the Ministry of Agriculture and Agro-Based Industry of Malaysia and Embassy of Malaysia, Bangkok during a meeting which was held in 18 May 2018. As a result, it is apt that this event is jointly organised by the Ministry of Agriculture and Agro-Based Industry of Malaysia and Embassy of Malaysia, Bangkok.
The whole fresh fruit of MUSANG KING consignment is exclusively flown from Malaysia to Bangkok, Thailand for the purpose of this event. This is the first time whole fresh fruit of durian exported to Thailand after Malaysia gained market access in 2018.
Understanding the high demand for durian especially in China, the Government has encouraged farmers to grow more durian to add to the 303 thousand tonnes of annual production involving 66 thousand hectares of land in Malaysia.
Apart from durian, Malaysian Durian Festival 2018 will showcase six (6) entrepreneurs from Malaysia (Appendix A) at this event to promote their respective agro-based products such as Durian Layer Cakes, Durian Coconut Chunks and Durian Chocolates.
There will also be Malaysian signature cuisines such as nasi lemak, rendang, teh tarik and loads more to be served.
For more media releases, media info and media features on Malaysia's tourism industry, kindly visit the Media Centre of Tourism Malaysia's website at http://www.tourism.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2016, Malaysia registered 26.8 million tourist arrivals and RM82.1 billion in receipts, placing it among the major tourism destinations of the world.