Emirates pioneers web virtual reality technology on emirates.com

Travel and Lifestyle Press Releases Wednesday July 11, 2018 15:58
Bangkok--11 Jul--Spark Communications
  • The technology gives customers an immersive 3D 360 degree view of Emirates' aircraft interiors

Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the spacious cabin and the Emirates onboard product.

This new feature available on emirates.com allows users to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.

Alex Knigge, Emirates' Senior Vice President, Corporate Communications, Marketing and Brand (Digital), said: "As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience. We are pleased to be the world's first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats."

The high-quality 3D generated graphics offer an outstanding render that is close to reality. The immersive experience is now available for the three class Emirates A380 but will soon include renderings of Emirates' entire fleet including all configurations of the A380 and Boeing 777 aircraft.

The 3D 360 degree views of the cabins also feature a virtual reality element for a more immersive experience. Users can enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard. This award-winning technology is compatible with all devices without the need for external applications or plugins. The 3D seat models were created in partnership with Renacen who were awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.

Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map. The tool allows customers to navigate from one seat to another, and even allows would-be customers to book their preferred seats from within the 3D environment.

In addition to the new 3D cabin models, new product videos are available on emirates.com which illustrate the end to end travel experience across all cabins. The videos serve as a guide, giving new customers a clear idea of all the unique features of the Emirates travel experience. Emirates also continues to conduct frequent usability studies with customers and frequent flyers in different geographies to identify further opportunities to enhance its digital user experience.

On Emirates' A380, Business Class seats can be converted to 79" long fully flatbeds. Each Business Class seat has a 32" HD LCD screen. First and Business Class passengers can also socialise and sample canapes and cocktails at the popular Onboard Lounge.

Moreover, passengers in all classes can enjoy onboard Wi-Fi and benefit from Emirates' award-winning ice, inflight entertainment system, containing over 3,500 channels of on-demand movies, games and entertainment from around the world that will keep you entertained throughout the entire journey.

Emirates currently operates six daily flights from Bangkok's Suvarnabhumi International Airport to Dubai International Airport, four of which are via the iconic Emirates Airbus A380 and two flights via Boeing 777. Emirates also operates two daily flights from Phuket to Dubai with a range of schedules available throughout the day to suit each passenger's needs.-

About Emirates Thailand:

Emirates (www.emirates.com/th), recognised as Airline of the Year at the 2018 Air Transport Awards, connects Bangkok to its Dubai hub with six daily flights and Phuket to Dubai with double flights daily. Emirates currently operates four of its six daily flights from Bangkok to Dubai with an A380. Serving 161 destinations in 86 countries/territories, the airline reported a net profit of US$ 762 million for the fiscal year 2017-2018. Emirates operates 270 wide-body Airbus and Boeing aircraft, including the world's largest fleet of A380s, and has orders for an additional 257 aircraft. Emirates' partnership with Thailand began in 1990 when it launched flights to Bangkok and ever since it has stimulated trade between the country and points across its network. Emirates has a weekly cargo capacity of 750 tonnes each way in the belly-hold of the passenger aircraft serving Thailand. The airline has been operating its flagship Airbus A380 on the Bangkok-Dubai and Bangkok-Hong Kong route since 2009 and reinforced its commitment to Thailand with the launch of daily direct flight to Phuket in December 2012, increasing it to double daily services in December 2015.

For information and ticket reservations please visit www.emirates.com/th or contact the Reservation Office 02-664 1040.

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